Award-winning filmmaker Eytan Fox returns with a stylized light musical comedy about life, love and friendship. To escape the stress of daily life, a group of young Tel Aviv neighbors congregate to watch Universong, a Eurovision-style song contest. Uninspired by the dull Israeli entry and seeking to cheer up a heartbroken friend, the group spontaneously composes its own cheesy tune and, on a whim, submits it to the judges. To the group's surprise, the song is chosen to represent Israel in the finals competition in Paris.

Facing creative pressures from the comically inept Israel Broadcasting Authority, the group is forced to choose between friendship and fame.