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Luxury stores flock to Mexico: Prada just the latest designer brand to embrace the move

Luxury stores flock to Mexico: Prada just latest brand to embrace move

Prada boutique in Mexico City
The new Prada boutique in Mexico City. Photo courtesy of Prada

For years, wealthy Mexicans have traveled to Houston to shop in The Galleria's tony boutiques. That is likely to continue, although there's growing evidence that the most exclusive names in fashion are coming to them.

The latest to join the crowd is Prada, which just opened a new boutique at El Palacio de Hierro, Mexico City's luxury department store, in the Santa Fe shopping district. Designed by architect Roberto Baciocchi, the boutique retains the signature black-and-white marble checkered floor and green fabric-clad walls that are common in the Houston store and others around the world. The boutique houses women’s and men’s leather goods, accessories and footwear collections.

Two months ago Prada opened a store on the Avenida Presidente Masaryk in Mexico City and also in Cancun. Both stores feature men’s and women’s ready to wear, accessories and leather-wear, according to, a website that tracks the world's luxury market.

Among the other upscale retailers who are flocking to Mexico are Tiffany & Co., which a few months ago opened its 11th store in Mexico (in the resort city of Cancun), Louis Vuitton, which has six stores in Mexico, including two in Mexico City, Michael Kors, with a flagship store at the Angelopolis Centro Comercial in Mexico City, and Ermenegildo Zegna, which recently opened its ninth store in Mexico at Santa Fe Mall.