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    Southern Smoke recap

    Chris Shepherd's biggest food festival yet raises $1.7 million

    Eric Sandler
    Oct 6, 2025 | 3:00 pm

    Almost 100 food and beverage professionals from all over the country descended on Houston for this year’s Southern Smoke Festival. Held at Discovery Green on Saturday, October 4, the event drew about 3,100 food-obsessed Houstonians.

    The event raised $1.7 million for the Southern Smoke Foundation — up from $1.5 million in 2024. That money helps Southern Smoke provide financial assistance and mental health care services to hospitality workers. Founded by James Beard Award winner (and CultureMap wine columnist) Chris Shepherd and his wife, Lindsey Brown, the foundation’s assistance is available to restaurant, bar, and cafe workers; farmers and ranchers; winemakers, distillers, and brewers; and anyone in the industry faced with financial hardship because of a natural disaster, medical emergency, accident, or other unforeseen incident, per the foundation.

    Needless to say, Brown, who serves as the organization’s executive director, is still riding high after this year’s success.

    “This was definitely our biggest talent year ever. We had around 85 chefs and 15 beverage professionals. It was huge,” she tells CultureMap.

    For attendees, having so many options for eating and drinking kept lines to a minimum — except for the annual wait for superstar pitmaster Aaron Franklin’s world famous smoked brisket. In between bites, they could watching cooking demonstrations, get cookbooks signed by some of the participants, or experience an installation from one of the event’s sponsors, The Resort at Paws Up. Other sponsors included presenting sponsor, Sysco; VIP and automobile supporter, Lexus; hotel partner, the Four Seasons Hotel Houston; and others.

    As Brown notes, bringing that many chefs together has another purpose. It builds a community of advocates who spread Southern Smoke’s missions to their hometowns.

    “We had chefs from every state where we have programs,” Brown notes. “We had the chef from Michigan who helped us bring the Behind You program to Michigan, Bob Bennett.”

    One of the day's more whimsical moments took place at the booth occupied by Johnny's Gold Brick and Winnie's. In addition to food and drinks, they set up a karaoke booth and invited attendees to sing the song of their choice for 30 seconds. None other than Houston hip hop legend and Trill Burgers co-owner Bun B took to the microphone to sing his iconic hit "Int'l Players Anthem."



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    A post shared by Southern Smoke Foundation (@southernsmokefoundation)


    In terms of the food, attendees have a range of barbecue options. In addition to Franklin’s brisket, Houston’s Truth BBQ (ranked No. 10 in the state by Texas Monthly) served its brisket. Rodney Scott served his signature Carolina-style whole hog. Other tasty bites included smoked lamb ribs from Pat Martin, fried smoked quail from Houston’s Feges BBQ, barbacoa by Adrian Torres (Maximo in Houston), and a boudin croissant from New Orleans chef Kelly Jacques.

    Vegetarians and pescetarians had plenty to enjoy as well. Ryan Lachaine, representing his new role as State of Grace’s executive chef, served poutine with the restaurant’s three-day french fries. Paul Carmichael, chef of buzzy New York City newcomer Kabawa, served cassava dumplings. Chicago chefs Sarah Grueneberg and Bailey Sullivan offered seared scamorza with eggplant agrodulce. Other favorites include a tuna hand roll from Maine chef Jordan Rubin, sweet corn sheet cake from Austin chef Mariela Camacho, and scallop crudo with curry mole from Phila Lorn (Mawn in Philadelphia).

    VIPs enjoyed a number of exclusive bites, including a dry-aged beef burger from Brookyln’s Red Hook Tavern, halibut with caviar from chef Kevin Fink of Austin’s Michelin-starred Hestia, the celebrated collard green melt from Turkey & the Wolf (New Orleans), and a bison meatball from chef Cassidee Dabney of Blackberry Farm in Walland, Tennessee. They also enjoyed libations from James Beard Award winner Alba Huerta of Houston’s Southern-inspired cocktail bar Julep.

    Brown is already thinking about ways to improve next year. For the first time, Southern Smoke worked with a production company on certain aspects of executing the event. It went so well she’s ready to expand the company’s role for SSF 2026.

    “We always can improve every year,” she says. “There’s always ways to dial it in more.”

    We can’t wait.



    Southern Smoke Festival 2025

    Photo by Huge Galdones

    Sweet corn sheet cake from Austin chef Mariela Camacho.

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    California love

    Beard Award-winning Houston chef is California dreaming at new restaurant

    Eric Sandler
    Oct 17, 2025 | 8:42 am
    Zaranda restaurant interior
    Photo by Paula Murphy
    Zaranda opens this Saturday, October 18.

    Hugo Ortega wants to take Houston to California. When the James Beard Award-winning chef, along with his wife and business partner, Tracy Vaught, opens Zaranda this Saturday, October 18 in downtown Houston’s Norton Rose Fulbright Tower, they’ll reveal their first new project since their street food concept Urbe debuted in 2021.

    Named for for the wire basket used to cook seafood over an open flame, Zaranda imagines a world in which all of California — both the state of California (or “Alta California” prior to the Mexican American War) in America and Baja California in Mexico — remained united as one territory. It joins the other restaurants in Ortega and Vaught’s H-Town Restaurant Group: interior Mexican restaurant Hugo’s, seafood restaurant Caracol, Oaxacan restaurant Xochi, street food restaurant Urbe, and Backstreet Cafe, the River Oaks staple that’s currently being rebuilt. Considered one of the chefs most responsible for introducing fine Mexican cuisine to Houstonians, Ortega won a James Beard Award for Best Chef: Southwest in 2017.

    Zaranda’s menu features ingredients such as Baja seafood, the state’s legendary produce, and wines from both regions. It also showcases the immigrants who have influenced the region, including Spanish, Chinese, and Japanese elements.

    “Why not look to Alta California for its agricultural bounty and ranching heritage and to Baja California for its abundant aquatic life and diverse landscape for inspiration,” Ortega said in a statement. “I wanted to reimagine the region as one vast, natural expanse, without consideration of borders.”

    Zaranda restaurant fish Pescado Zarandeado is cooked in a wire basket and served with cucumber salad and tortillas.Photo by Paula Murphy

    Zaranda restaurant interior

    Photo by Paula Murphy

    Zaranda opens this Saturday, October 18.

    Indeed, the menu begins with a section called Zarandeado that showcases the wire basket that is the restaurant’s namesake. Diners may choose from fish, lobster, octopus, or shrimp, all of which are served with a cucumber salad, flour tortillas, adobo, and three salsas.

    Seafood is also featured in sections devoted to shareable starters (conchas), crudos, tacos, and tostadas. For example, roasted oysters are served with a gochujang butter — a variation on the chipotle butter served at Caracol — and tuna crudo showcases its Japanese influence by including soy, sesame, and furikake. The four tostadas are made with smoked fish and scallop escabeche, hamachi, lobster, or tuna.

    Spanish-style rice dishes get their own section, with three choices — confit duck and braised rabbit; a seafood take with clams, mussels, shrimp, chorizo, and saffron; or a vegetarian dish made with artichokes, mushrooms, Brussels sprouts, carrots, and more. An olive bread that’s served with herb butter and olive oil also showcases Spanish flavors.

    Carnivores can look to the Del Rancho section that includes a braised lamb shank, picanha, filet mignon, ribeye, or porterhouse. Pair them with vegetables such as roasted cabbage with miso butter, roasted carrots, fried Brussels sprouts, or one of three potato preparations — fries, mashed, or roasted.

    Pastry chef Ruben Ortega, Hugo’s brother, has made his own contributions to the menu with a couple of eye-catching creations that are sure to show up on social media. The Erizo del Mar is a chocolate dish shaped like a sea urchin that’s served with lemon verbena cream, hibiscus, caramel, passion fruit sponge, and more. Similarly, the Dólar de Arena is made with coconut mousse, almond praline, and candied nori that’s topped with a white chocolate sand dollar. Other dishes include California ingredients such as dates and macadamia nuts.

    All that eating and drinking happens in a 7,000-square-foot space with seating for 180 inside and 50 on the patio. Created by Houston’s Gin Design Group (Haii Keii, ChòpnBlọk, etc.), the room features floor-to-ceiling windows that look out onto Discovery Green, a “desert- and sea-inspired color palette” of earthy browns and light blues, and a second-floor dining space called the Ballena Bar with room for 70.

    Zaranda restaurant chefs Chefs Paula Guiterrez, Hugo Ortega, and Adrian CaballeroPhoto by Nick de la Torre

    The Ortegas have pulled together a talented team from multiple H-Town Restaurant Group concepts to lead Zaranda. They include chefs Adrian Caballero and Paula Gutierrez, pastry chef Roxy Puga, sommelier Elvis Espinoza, and bartender Carlos Serrano.

    Initially, Zaranda will open for dinner with lunch service to follow. It will be open Monday through Saturday and is located at 1550 Lamar St.

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