Nothing conjures memories of idle childhood summers quite like icy, fruity popsicles. But when Bellaire-native Daniel Goetz searched Austin for a healthy, sugar-free version of the treat two years ago, he came up short.
So in 2009, the University of Texas senior decided to make his own, creating GoodPop All-Natural Frozen Pops.
"It was a combination of things, being in Austin with different trailers popping up and the trend there," the 25-year-old Goetz says. "I felt it would go over well if presented right, with the right fruit, the right sugars and the right packaging."
When Bellaire-native Daniel Goetz searched Austin for a healthy, sugar-free version of the treat two years ago, he came up short.
GoodPop debuted at Austin farmers markets and quickly grew to being in 25 stores between Houston and Austin. With flavors like Banana Cinnamon, Soy Coconut, Hibiscus Mint and Coffee, Goetz focused on creating pops with real fruit, no high-fructose corn syrup, no artificial colors or flavors and low sugars, including local ingredients whenever possible. Not only are these gourmet popsicles healthy and natural, they're also diet-friendly, with as few as 50 calories a pop.
Goetz's GoodPops retail for $1.99 to $2.99 individually and $4.99 to $5.49 in new four packs.
After taking the past winter off to reconfigure the business plan — including shuttering a stand-alone retail location and refining flavors "to make them perfect" — Goetz is relocating GoodPop to Houston.
"I'm making them here in Houston now ... there's more vendors, more options, we can increase our distribution. Finding ingredients here is easier. We're an Austin brand with an Austin presence but the operations are now out of Houston," Goetz says.
GoodPop debuted in Houston with carts at the Art Car parade, followed by a stand at Eleanor Tinsley Park on the Fourth of July, and the popsicles are now being served at the Good Dog Hot Dog food truck. Next up? Whole Foods Market.
"We were in Whole Foods in Austin before I decided to take a step back. We were selling singles and Whole Foods wanted us to make a box. Now we finally put together a four-pack, and it'll be back in Whole Foods Market by August 5," Goetz says. "I love doing events and people being able to enjoy them immediately, but the goal is to take them home and enjoy a premium, gourmet treat at their house."
But Goetz isn't just making the popsicles — he's still an addict.
"My favorite flavor changes by the day, but right now it's Watermelon Agave," he says. "It's so hot out and it's so refreshing and so light, you can have two or three and want more."