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    the measure of success

    Hollywood starlet partners with Houston creatives for the greater good

    Natalie Harms, InnovationMap
    Dec 11, 2018 | 6:11 pm
    Allison Williams actress InnovationMap Good Measure
    Allison Williams, who has been working with the Transformational Prison Project for two years, attended Good Measure to consult on the brand development.
    Photo by Alan Nguyen/Good Measure

    What if you could harness the power of a city's top creative professionals to create a brand identity for a nonprofit that otherwise couldn't afford it? Alex Anderson posed that question to some of his colleagues, and Good Measure was born.

    "Good Measure exists to broaden the conversation about good in the world and what that means and how people can contribute to good no matter their skill set," says Anderson, who is a senior brand strategist and account manager at Houston-based NUU Group.

    Good Measure is a Houston-based nonprofit that hosts three-day creative collaborations with local designers, writers, brand strategists, and more. The goal is simple: Equip a nonprofit with new storytelling tools — like a website, social media, and video communicating the organization's message.

    This weekend was the second event Anderson organized with his co-founder, Tres Garner. The nonprofit partner was the Transformational Prison Project, which uses restorative justice in Massachusetts prisons to help incarcerated individuals mindfully use their time in prison to create healing. It's about bringing everyone involved in the criminal justice system to the table to thoughtfully effect change and reinstate humanity in these prisons.

    "The Transformational Prison Project understands that no matter what your position is within the criminal justice system that everybody is vulnerable to trauma. So, it's in everyone's vested interest to create more of a system that's reparative and healing than punitive." says Karen Lischinski, director of TPP, in the teaser video created at Good Measure.

    Lischinski was a vital part of the weekend, as was actress Allison Williams (Girls and Get Out), who has been an advocate for TPP and has led restorative justice sessions in Massachusetts prisons for two years.

    "I wish to transform the way that prisons, as we imagine them today, operate and the effects that they have on people," Williams says in the video.

    Using their powers for good
    Good Measure brought together 40 creatives — designers, developers, strategists, videographers, photographers, writers, stylists, and more — into NUU Group's East Downtown office to develop new branding, web design, and videography for TPP. Filming took place down the street at Primer Grey. Anderson says the point is to break down barriers and bring together individuals who would otherwise not get to work together.

    "It's some feedback that we've heard over and over again how refreshing and inspiring it is to work with people across the city," Anderson says. "So, you get to come together and learn each other's processes and have a case study or portfolio piece with someone who's work you admire."

    ---

    Continue reading this story on InnovationMap

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    economic news

    Texas slides down the list of best U.S. state economies for 2025

    Amber Heckler
    Jun 9, 2025 | 2:15 pm
    Hand of woman putting money in jar
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    After riding high among the top five best state economies in 2024, Texas' robust economy may be showing some cracks. Texas now ranks as the state with the eighth best economy, four spots lower than last year's ranking, according to a new WalletHub report.

    WalletHub's experts ranked all 50 states and the District of Columbia across 28 metrics to measure each state's economic activity and health and its "innovation potential."

    Massachusetts moved up two spots from last year to claim the No. 1 best state economy title for 2025, followed by Utah (No. 2) and Washington (No. 3). Texas was surpassed by No. 4-ranking California, as well as New Hampshire (No. 5), North Carolina (No. 6), and Idaho (No. 7).

    This is how Texas fared across the three major categories in the study:

    • No. 4 – Economic activity (down from No. 2)
    • No. 11 – Economic health (down from No. 7)
    • No. 24 – Innovation potential (unchanged)
    Texas ranked No. 1 with the most exports per capita in a three-way tie with Louisiana and Kentucky, the report found.
    The Lone Star State prides itself on its business-friendliness, and cities like Houston boast some of the most innovative companies in the nation. Texas also ranked 13th in WalletHub's separate study of the most and least innovative states for 2025.

    WalletHub analyst Chip Lupo says the states that have the best economies are often those that invest in new businesses, technology, and more. The report also suggests low unemployment rates and high wages are among the many factors that can help Texas residents be successful while also boosting the state economy.

    "A strong state economy doesn’t guarantee success for the state’s residents, but it certainly makes financial success more attainable," Lupo said.

    The states with the worst economies in 2025, according to WalletHub, are Hawaii (No. 49), West Virginia (No. 50), and Iowa (No. 51).

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