introducing rejuvenation
Upscale and innovative home and design mecca opens doors to first Houston location
Lovers of fine home goods will want to mark October 18 on their calendars. That’s when Rejuvenation opens its first Houston location in swanky Uptown Park. Billed as a “general store for useful and beautiful products,” Rejuvenation’s 5,100 square feet should prove a haven for designers and DIYers alike.
The Houston outpost is a reflection of the brand’s history and commitment to preserving American design while connecting with the local markets. The retailer has long sourced products from the Round Top Antiques Fair, which should be familiar to Houstonians for its unsurpassed quality, one-of-a-kind finds and chic Hill Country locale that’s a beloved weekend destination. Representatives for Rejuvenation said the store is excited to open up shop closer to the 50-year-old antique fair. The store will be located three miles from The Houston Design Center.
Visitors to Rejuvenation will find unique products discovered at Round Top within the Houston store; think a hand-carved dining table with legs depicting a hunting scene, a vintage mirror shaped like a crest with horns that double as hat hooks, and more.
The Uptown Park locale showcases the brand’s collection of lighting, furniture, hardware, accessories, and antiques. The store is divided into a series of dedicated home spaces including kitchen, bathroom, bedroom, office, and outdoor.
Customers will be able to browse more than 500 light fixtures — the largest collection Rejuvenation has installed in such a location to date.
Rejuvenation aims to be an expert resource through the renovation process, offering heirloom-quality lighting, hardware, bath and kitchen products. Multi-family residential interior designers and developers, professional contractors, and interior design firms working with commercial, hospitality, and large scale projects account for more and more of their business basis.
The firm opened in 1977 and member of the Williams-Sonoma Inc. brand family. Rejuvenation offers in-home design consultations and sells its products by catalog. The Houston outpost joins locations already in place in Portland, Seattle, Los Angeles, Berkeley, Palo Alto, Atlanta, Chicago, and New York. Later this year, the brand intends to open a spot in Costa Mesa, California.
The opening in Houston coincides with the early push for holiday happenings. Houstonians can look forward to product launches and a number of holiday entertaining products, along with Rejuvenation’s focus on new lighting, hardware, and fixtures.