Bey Watch

Hot or not? Beyoncé's new fragrance sizzles but tickets sales for concert with Jay Z sluggish, sources say

Hot or not? Beyonce's new fragrance sizzles but concert sales sluggish

Heat Wild Orchid
Daily Mail calls Beyonce's new fragrance ad steamy, but it looks pretty tame to us.  Photo from the Daily Mail
Heat Perfume ad 2010
Beyonce's print ad for the 2010 release of Heat was much more risque. Photo from Beyonce Parfums
On the Run Tour Flyer
Tickets for the "On the Run" tour seem to be selling slower than anticipated.  Beyonce/Facebook
Heat Wild Orchid
Heat Perfume ad 2010
On the Run Tour Flyer

Since that infamous elevator incident with sister Solange and hubby Jay Z last month, Beyoncé has kept a low profile. But you can't keep her down for long.

The 32-year-old superstar Houstonian is getting ready to launch yet another new fragrance — Beyoncé Heat Wild Orchid — and a concert tour with her husband that opens in Miami next week and makes a Houston stop on July 18. 

The Daily Mail marvels at the new "steamy" ad campaign for the fragrance, which features the singer in a revealing feathered black dress slashed at the leg and chest, slicked-back hair with a low bun and natural makeup. (The fragrance, a mix of pomegranate, coconut water and boysenberry scents, arrives in stores in August.)

 The latest ad doesn't look nearly as risque as the one she did in 2010 for the original Heat fragrance, when she wore a red low-cut, cleavage-baring robe. It was banned in Britain. 

But the latest ad doesn't look nearly as risque as the one she did in 2010 for the original Heat fragrance, when she wore a red low-cut, cleavage-baring robe. It was banned in Britain. reports that sales for the concert tour are sluggish in Miami, Atlanta, East Rutherford, N..J. (the arena outside New York City) and other cities. "Houston has sold better than most cities, but the two nights in Los Angeles and two nights in San Francisco was a bit ambitious by the tour promoter. Those second nights won't sell out," Patrick Ryan, co-owner of The Ticket Experience, a Houston-based ticket broker, tells CultureMap.

A look at the TicketMaster website indicates that there are still plenty of tickets left for 'Yonce and Hova's Houston stop at cavernous Minute Maid Park, which seats more than 40,000. (Paul McCartney and Taylor Swift are among the singers who have sold out the baseball stadium in recent years.) And it's no wonder that sales may be sluggish— tickets in the rafters start at $108 and go as high as $3,000 for seats on the stadium floor. 

A RadarOnline source blames the lack of stellar sales on all the recent hubub about the couple's personal lives and a lack of airplay on the radio — Beyonce "had a big first month with ‘Drunk in Love,' but the last several singles have tanked on the charts,” the insider said.

Even so, another music industry source said almost 1 million tickets have been sold, "which is an impressive amount for a tour this large. It’s one of the biggest tours of the year.”