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In The Burbs

Prepster paradise: A whale of a new store in The Woodlands is anything but subtle

Marlo Saucedo
Marlo Saucedo
Oct 26, 2013 | 4:31 pm

Hot on the heels of buzzy new arrivals LUSH and Tumi to Market Street in The Woodlands comes Houston's first area retail location of the uber-preppy Vineyard Vines.

Founders (and brothers) Shep & Ian Murray, who grew up in Greenwich, Conn., and spent summers at Martha’s Vineyard, were both unfulfilled and unhappy as grown-ups in their Manhattan corporate offices. So in 1998 they quit their necktie-wearing jobs in order to sell neckties, founding a now greatly expanded clothing company on whimsical and varied tie designs.

They quit their necktie-wearing jobs in order to sell neckties.

These colorful, campy creations took off because they are simultaneously corporate and casual, perfectly presentable workday wear that nevertheless scream “weekend,” reminding each wearer that "the good life" can be — at a maximum — five days away. The "Brew Ski" tie, for example, sports rows of tiny beers on skis. Other tie motifs include college and pro sports teams, palm trees with sailboats, guitars, mermaids, wine bottles (with openers and glasses) and Vineyard Vines' signature whale icon.

But aside from neckties and bow ties, the Vineyard Vines store includes all things prepster, and the entire family is covered. Darling little ties and bow ties, dresses, jackets, shirts and sweaters offer a more colorful alternative to Brooks Brothers for little boys and girls, while their older counterparts have a much larger selection of both dress-up and Northeastern Nantucket-esque casual wear.

At the official wine-and-hors d'oeuvre opening on Market Street Wednesday night, founders Shep and Ian, as laid-back as their story suggests, happily chatted up children, conversed about their own families, gamely posed outside in front of the pink whale logo-come-to-life, and answered customers' questions (cufflinks have done well in the past and may hit stores in December; holiday ties will be in next week).

The intent to sell the "the good life" in iconography with clothing is what generates the ambiance of Vineyard Vines. If you’ve been looking for a bright green pair of corduroys with tiny whales all over them — or something similar to wear to golf or a lawn party during our milder weather seasons — then this is your shop.

Bright colors in the professional yet whimsical men's section

Vineyard Vines store in The Woodlands October 2013 men's shirts and ties
Photo by Marlo Saucedo
Bright colors in the professional yet whimsical men's section
unspecified
news/fashion

FALL FÊTE

Texas luxury boutique collabs with Houston designer for new fashion brand

Gabi De la Rosa
Sep 10, 2026 | 10:46 am
Saint Bernard x Lyndsey Zorich
Photo courtesy of Saint Bernard
Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

lyndsey zorich river oaks district houston shopping saint bernard houston
news/fashion
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