Project Runway just started its lucky 13th season on Lifetime and as the lights come up on the runway, so do the expectations that somewhere in the group of colorful competitors, the next great fashion designer is waiting.
Well, that’s the hope anyway.
Washington Post fashion writer Robin Givhan recently went behind the seams of the franchise, profiling the success stories and looking deeper into the show that redefined how aspiring designers get to the next level in the industry.
“You have to be OK with your definition of success,” Dao said. “People expect so much of me because of Project Runway, but success in the press doesn’t equal to dollar success.”
Among those featured was Chloe Dao, winner of Project Runway’s second season. Rather than move to New York to continue building her business, Dao returned to Houston, where she expanded her boutique and had a clothing collection on QVC. She unveils new collections each season and is a prominent figure in Houston’s fashion scene.
Givhan asked how one defines success in fashion, especially after launching from Project Runway’s pad. In the article, Dao explains success is essentially being able to make a comfortable living doing what she loves. She shared additional thoughts with CultureMap.
“You have to be OK with your definition of success,” Dao said. “People expect so much of me because of Project Runway, but success in the press doesn’t equal to dollar success.”
Dao’s business-minded perspective is just as crucial as her sketching and design skills. That’s one of the reasons why the Project Runway judges crowned her back in 2007. Her collections are based on the current season, so she can sell what women want at that very moment and her dress designs fit and flatter most body types.
She doesn’t buy the idea that a designer can only be successful in New York, but also doesn’t rule out establishing a presence in the city.
“You don’t need to be based in New York. You need to be willing to travel and do what it takes for your brand, but most designers are based in their hometowns,” Dao said. “Besides, I still think I can go to New York if I want to. Why not?”
Chloe Dao designs seasonal collections, showing in Houston twice a year.
At the sale, shoppers can expect to find 68 racks of costumes and hundreds of hats, shoes, and other props.Courtesy of Houston Grand Opera 
Items will range in price from $1 to $200, with the majority in the under-$50 range.Courtesy of Houston Grand Opera