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    Foodie Fish Shocker

    Foodie fish shocker: Why top restaurants are abandoning the ocean wild for . . . farming

    Marene Gustin
    Marene Gustin
    Jul 6, 2014 | 10:01 am

    Have you seen the story on Tokyo’s famous Tsukiji fish market? CBS Sunday Morning first ran it back in March but reran it recently. It totally made me hungry for sushi.

    So I hit up Nara Sushi & Korean Kitchen for some fish. And had an interesting discussion with sushi chef Jojo Urbano who was slicing up some fresh salmon for some delicious sake toro nigiri, the belly fat slice that sits on the hand-rolled rice.

    Apparently, he had ordered some wild Alaskan salmon recently that was not acceptable. So he phoned some sushi chef friends who said they had had the same problem and switched to farm raised salmon.

    Was it just a bad run this year? Or something more?

    Foodies have raved about wild salmon for ages but now we are seeing more restaurants switch to farmed salmon and seeing more salmon farms crop up.

    Earlier this year, when having a conversation about sushi with my sister (the international version of Dr. Quinn Medicine Woman) who will not only not eat raw fish but now insists that any fish from Japan is suspect, I started to wonder about the effects of the 2011 Fukushima Daiichi nuclear meltdown on the Pacific Ocean. Could the radiation affect our salmon?

    Turns out the U.S. Food and Drug Administration has been monitoring just this. This summer they issued a statement saying radiation levels in Pacific and Alaskan salmon are within eatable ranges, but they are continuing to check those levels.

    Foodies have raved about wild salmon for ages but now we are seeing more restaurants switch to farmed salmon and seeing more salmon farms crop up. On more menus, like the one at Monarch at Hotel ZaZa, you’ll see “organic” salmon listed.

    Sometimes this is the traditional salmon raised in open-net ocean pens. Those are the farms that have traditionally been considered unsustainable and not particularly eco-friendly. And how organic is it really if things drift into the nets and the fish eat them? You can’t really tell what they are eating.

    So companies like Seattle’s AquaSeed are moving to more sustainable and more easily monitored feeding farms in freshwater containment systems. The Washington State Senate recognized AquaSeed’s salmon in 2010 as SuperGreen. Which is supposed to be a good thing in the aquaculture industry.

    A New Food Future

    Fish farming still has its issues but as our oceans face more pollution issues — from radioactive waste to oil spills — farming may become a way of life. Farmed salmon may be the new screw cap wine bottle.

    And, going back to Tsukiji — the world's biggest fish market that may have to move in two years to make way for the 2020 Summer Olympics — which routinely sets records for selling blue fin tuna. The most expensive (one tuna this year sold for $1.8 million) and popular sushi delicacy has been a concern for years because of overfishing.

    Fish farming may be an important part of our future.

    The giant fish need years to mature to the point of reproducing and the older ones can weigh as much as a ton. But with their popularity they are being caught at younger and younger ages, thus depleting the population.

    For years Japan and Spain have tried farming the big tunas in open-net ocean pens, but just last year Japan’s Fisheries Research Agency started a land tank blue fin farm. It will be years, if not decades, before we know if this will lower costs and increase the supply of the delicious blue fin.

    I find all of this fascinating. Where will our food come from in the future?

    If you believe in the Malthusian theory — that the population will eventually outstrip agriculture production (see Dan Brown’s latest novel) — then fish farming may be an important part of our future.

    Or maybe the zombie apocalypse will cut down the population and, if we survive, we can have all the fish we want.

    JoJo Urbano, sushi chef at Nara Sushi & Korean Kitchen.

    JoJo Urbano sushi chef Nara
    Nara Sushi & Korean Kitchen Facebook
    JoJo Urbano, sushi chef at Nara Sushi & Korean Kitchen.
    unspecified
    news/restaurants-bars

    service switcheroo

    Street food-inspired Houston restaurant swaps counter service for servers

    Eric Sandler
    Nov 14, 2025 | 10:14 am
    Traveler's Cart food spread
    Photo by Andrew Hemingway
    Traveler's Cart is add new dishes to its menu, including steak frites and chicken parm.

    A globally-inspired Houston restaurant is making a big change to its service model. Traveler’s Cart will switch from counter service to full service beginning this Monday, November 17.

    When owners Thy and Matthew Mitchell opened Traveler’s Cart last year as a more casual sister concept to Traveler’s Table, their globally-inspired Montrose restaurant, they decided counter service would match the restaurant’s street food-inspired menu and lower price point. With a year of experience, they’ve decided full service — where diners sit down and order from a server — will improve the customer experience in a number of ways.

    First, they noticed that some of their online reviews go to great lengths to explain the ordering process. Moving to traditional table service will elimination that confusion.

    “We want to be like a great brasserie or izakaya where people come and enjoy food and drinks at a reasonable price,” Matthew Mitchell tells CultureMap. “There’s a lack of intuitiveness about the process right now. Almost a year in, we’re still having to explain where you go and how you order. That tells you we probably missed the mark.”

    He also recognizes that the inherent uncertainty of counter service — people are concerned about how long they’ll have to wait to order and whether a table will be available once they do — limits the restaurant’s appeal as a date night option or for larger groups who want the certainty of having a place to sit.

    Even though the restaurant has been a financial success, according to Mitchell, he thinks Traveler’s Cart is missing out on revenue with its counter service model. “I think people order less at the counter. You may not order a cocktail, and you certainly won’t get back up and order more drinks,” he says.

    Switching to full service will also help the restaurant’s perceived value. With entrees mostly priced between $15 and $25, the restaurant may feel expensive relative to other fast casual restaurants. Once servers are added, Mitchell thinks diners will appreciate the value, particularly since its prices are about half of sister concept Traveler’s Table.

    “I feel like the food quality is outstanding for the price, but when it crosses that $20 or $30 threshold, people perceive it as pricey,” he says.

    Traveler’s Cart has other ways to enhance the value of its offering, such as its $18, three-course lunch that includes iced tea or a fountain drink. Happy hour, available Monday through Friday from 3-6 pm, includes $8 cocktails, $3 drafts, $8 small plates, and more.

    Along with the new service model, Travelers Cart is updating its menu with a number of new dishes. They include Thai chili queso, Baja shrimp tacos, salmon donburi bowl, chicken parmesan, and steak frites. The cocktail menu has also been refreshed with a Mexican espresso martini and a Tuk Tuk Old Fashioned, named for the vehicle that now sits in front of the restaurant’s entrance.

    Recently recognized by the Texas Restaurant Association as Restaurateurs of the Year for the Houston region, the Mitchells hope that these changes will lead to even more success. With the service style refined and the menu dialed in, they’re already looking for another location.





    Traveler's Cart food spread

    Photo by Andrew Hemingway

    Traveler's Cart is add new dishes to its menu, including steak frites and chicken parm.

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    news/restaurants-bars

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