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    Trisha Yearwood's Lifestyle Empire

    The real star of the Garth Brooks family: Trisha Yearwood's lifestyle empire rivals Martha Stewart

    Clifford Pugh
    Jul 3, 2015 | 12:30 pm

    On stage, Garth Brooks is among country music's most dominant performers. But off stage, his wife Trisha Yearwood is the celebrity who makes things happen.

    "I'm proud to be married to Trisha Yearwood, who is probably the busiest person on this planet," Brooks said during a press conference at the Toyota Center last week. "It's pretty good to be the queen's husband."

    In addition to a singing career of her own — she performs a duet with her husband and several solo hits on the couple's tour, which concludes its 8-show Houston run Saturday night — and a new exhibit saluting her at the Country Music Hall of Fame, Yearwood has a hit show (Trisha's Southern Cooking) on the Food Network, several best-selling cookbooks, a line of non-stick cookware and, coming this fall, a new line of furniture, the Trisha Yearwood Home Collection.

    It wouldn't stretch it far to call her the Country Martha Stewart, although her lifestyle brand has extensive crossover appeal.

    "It's pretty good to be the queen's husband," Garth Brooks says.

    "I'm amazed at what I'm doing at 50 years old that I never thought I would be doing," she said. "Things for me just happened. I moved to Oklahoma to be with Garth and the girls and I was looking for some way to be creative and I wrote this cookbook with my mom and my sister, and I never dreamed it would turn into anything. I think for me things just come along organically and I follow the path."

    Before their first Houston concert last week, Yearwood talked with CultureMap about her thriving career and where it may ultimately lead.

    CultureMap: You've got so much on your plate, with furniture, food, singing all that. How do you prioritize what you do?

    Trisha Yearwood: It kind of shifts. The first 20 years of my career was music because that’s what I put my energy into. When Garth retired and we decided to be together and I moved to Oklahoma, I didn't know what I was going to do. He retired. I didn’t.

    "You figure out what is important to you. And for me it’s always been family."

    The first book came out just because I was trying to find a way to be creative at home. When the cooking show came along, I said, "I can’t do a cooking show; I can’t leave Oklahoma," and they said, "We’ll come to Oklahoma." So I said OK. (The show is now filmed in Yearwood's kitchen in Nashville.)

    So you figure out what is important to you. And for me it’s always been family. And trying to find a way to do what we love to do and make sure we take care of each other.

    CM: Have you been surprised by the success of the cooking show?

    TY: Totally surprised. I’m amazed. I resisted it for a long time because I wasn’t really sure I wanted to be behind the counter, saying, 'Now you add the butter.' But they said you can do anything you want.

    We were one of the first shows to show outtakes.We make fun of ourselves. We show our mistakes. I'm not a chef; I’m a home cook. I think I cook the way most people do, so I think that’s probably why people respond because most people haven’t been to culinary school. So most people want to know, "How can I make this and make it easy and get it on the table by 6 o'clock?" I think that’s the appeal.

    CM: Do you have a favorite recipe or foolproof recipe?

    TY: I always tell people who think they can’t cook to make the meatloaf in the first book because it’s got four ingredients, so you really can’t mess it up.

    And my new favorite thing is Skillet Apple Pie. I got this recipe from a little lady in south Georgia, a friend of mine. I said, "Can I put this in the book?" She’s typically Southern, she said, "Oh honey I’m embarrassed it’s got pre-made pie crust."

    "Most people want to know, 'How can I make this and make it easy and get it on the table by 6 o'clock?' I think that’s the appeal."

    You can put it together in five minutes. It tastes so homemade, it’s so good. That’s my go-to, if I have to put something together in a hurry. I found out at 9 o'clock last night before I was getting on the plane that it was somebody’s birthday here this weekend that’s in our crew. So I said I gotta make something, so I made that pie. And that’s real life.

    CM: Why did you decide to create a furniture line?

    TY: Doing the cooking show has led to all these other lifestyle opportunities. The cookware was the obvious choice, it was released this spring. But the furniture line came calling and I said I don’t know. Let me meet the people.

    I was on tour, I was actually in Austin and they flew from North Carolina to meet with me and I just liked them as people. I thought I don’t know how this will go but I really like them and I’d love to be in business with them.

    The chief designer is a girl named Carol and she and I just clicked. I can’t sit here and draft out a picture of a table but I can tell you what I like about it or what I don’t like. I love that it’s a collaboration. Any time that I made a comment about it, it was adjusted to make it a little more like me. So when I walked in and saw the furniture at market in April, it all felt so like me.

    It hasn’t hit stores yet, but the initial buy has been really promising. So I’m crossing my fingers on that too.

    "A guy who will cook when you don’t want to, a guy who will load the dishwasher, clean the kitchen when he’s done, that’s a winner."

    CM: How would you describe the line?

    TY: If you know my music, if you know the show, you get a sense of who I am. So the furniture is not crazy expensive; it’s casual livable. I grew up in a house where you sat on the furniture, it wasn't something you looked at and said that’s really pretty but don’t sit on it; there wasn’t plastic on it. So I want it to be really comfortable.

    CM: It sounds like you are the new Martha Stewart, the country Martha Stewart or however you describe it.

    TY: I don’t know. The first cookbook came out of a love for cooking and not anything more than that. So I think as long as you do things that are genuine to who you are, then it works out.

    CM: What kind of cook is Garth?

    TY: He’s really great. A guy who will cook when you don’t want to, a guy who will load the dishwasher, clean the kitchen when he’s done, that’s a winner. He makes a really great warm pasta salad that is my comfort go-to. If I’m gone all day he’s like what are we doing for dinner? Do you want pasta salad? Yes. He’s a good cook.

    Trisha Yearwood's latest book is Trisha's Table.

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    news/home-design

    party down

    Design-focused Houston rentals company adds boutique hotel flair to events

    Emily Cotton
    Aug 7, 2026 | 12:15 pm
    Helm House
    Courtesy of Helm House
    Furniture upholstery is fully customizable.

    The season for end-of-summer parties is approaching. As Houstonians prepare to pack away their swimwear, white linens, and tiki torches, end of summer fêtes are ramping up. Trusted event planning company Planned With has recently launched its sister company — the custom event rentals outfit named Helm House — just in time to make a splash.

    Unlike traditional event rental companies, Helm House focuses on design-forward pieces that are fully customizable — down to the upholstery. Each piece in their finely-curated collections can be reupholstered on-the-fly, should a client require something a little more jazzy. Browse fabric collections from Nuage Designs, trimmings from luxury design house Samuel & Sons, and fun options from Chasing Paper to get a truly one-of-a-kind look.

    In order to offer truly unique designs, the team at Helm House regularly shops the antiques fair at Round Top for accessories and lighting. Fixtures and other pieces are available from artists like Ken Bizzell of KB Design. His handcrafted works made of recycled tire rubber and other materials are a constant standout in the Excess tents during the fall and spring shows.

    “We don’t want to do it cookie-cutter,” says co-founder and director of design Hannah Goetz. “We want it to be very niche, special, and unique. Really one-of-a-kind pieces that you can’t find anywhere else.”

    Helm House will paint, paper, or vinyl wrap just about anything in its inventory, even offering custom vinyl designs for tabletops. The design team, led by Goetz, has taken the guess work out of the selections process by finely-tuning preset collections, should clients want a one-and-done experience. Helm House is certainly the first events company in the Houston and Austin market to allow clients to shop by vibes.

    “We have collections. So, on the website there are ten collections, and for each of them there is a lounge set up, bar set up, and a dining set up,” explains Goetz. “You can just go on the website and it’s configured and designed and can be added to a wishlist. It’s just easy premade items if you want something pre-designed or even just to get some ideas. But each collection has those three spaces that people can just shop for. If a client really wants to customize fabrics or any pieces for the bars or tables, pillows, or anything like that, then we can provide that for them.”

    One of the things that clients appreciate is the ability to work with an in-house interior designer. That being said, there are no pieces in the collections that aren’t design-forward, but with the ability to fully-customize any aspect of the project, it’s easy to get a little lost along the way.

    “It depends on the client, but we are a full design house, so we offer those services to clients,” says Goetz. “If they need help with the actual design of the event, then we will present the full design space and say exactly where things are supposed to go. Then we will actually help implement all of the furniture on-site at the event.”

    All of this flexibility comes at a price, of course. Helm House typically has a $5,000 minimum per project. As seen in the photo above, a table for six rents for $350. Customers can add a custom vinyl topper for $100 and place settings from $40-60 per seat, meaning place settings for a table of six run from $240-360 per day.

    While clients are more than welcome to use their own event planners, the Helm House team’s experience with their sister company gives them a leg-up on other event rentals companies. Traditionally, the rental company will send items to the venue with a single delivery driver with no knowledge of the project. However, Helm House insists on being on-site for the delivery and to have the ability to make any necessary minor adjustments.

    “We’ve found that people aren’t usually on-site who are actually part of the rental company, and we want to make sure that everything is placed where it should be, but also just that we are taking that off of our client’s hands,” explains Goetz.

    Founder and CEO Emily Rudelson (Full disclosure: Rudelson once worked for CultureMap) wants to provide a rental experience that allows clients to feel that their space offers something different — better sight lines, frames, fabrics, and place settings and linens that feel anything but temporary.

    "We started Helm House because we felt there was a void in the market. We were constantly inspired by the incredible design in restaurants, hotels, and boutique spaces, but that same level of thoughtful furniture simply wasn't available for events,” explains Rudelson. “Helm House was built to change that: bringing hospitality-inspired design to the event industry through elevated, design-forward rentals that can also be customized. From fabrics and finishes to one-of-a-kind details, we want every client to have the opportunity to truly make it theirs.

    “As the founder of Planned With, I also love that I now get to furnish our own events with pieces we truly believe in, while Helm House operates as its own independent rental company serving planners, designers, brands, venues, and clients across Texas. We believe rentals shouldn't feel rented; they should feel like they were designed specifically for your event.”

    Helm House

    Courtesy of Helm House

    Furniture upholstery is fully customizable.

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