Setting the Stage for Success
Stage Directions Inc. founder Richard Hoggatt has always been a bit of a maverick, looking ahead at what’s next, while perfecting the art of audio and video production, lighting, and staging. The Houston-based company has worked with an enviable roster of clients, creating memorable events for VH1, UNICEF, and powerful corporate clients, while still serving those seeking something special for weddings, parties, and charity events.
For almost 30 years, Hoggatt and his team of skilled creative talent have established Stage Directions Inc. as Houston’s most comprehensive production and staging company, which also creates inspired content with cutting-edge technology. When Stage Directions Inc. was formed in 1987, events were recorded on reel-to-reel video tape, now the company uses the highest quality digital files.
It’s an evolution that reminds Stage Directions Inc. operations manager Trent Blake just how far the company has come through the technological advances. The benefit of the ever-changing field means Stage Directions Inc. offers clients the very latest services for every occasion.
“Our scope is pretty large. If a client can dream it, we can do it,” Blake said. “We want to push boundaries and go beyond a basic stage setting or lighting. We want to create things with our clients.”
The list of just what Stage Directions Inc. can create is lengthy, giving clients plenty of options. LED video walls, video mapping, high-quality live streaming from iPhones, and webcasting are among the services available. Think HD everything, full custom lighting shows, expert audio, and a fully designed show from top to bottom, but Blake said the service menu doesn’t end there.
“We speak production language,” Blake said. “We are a one-stop shop, so not only can we do the audio/visual, but also can provide the content and do it for less.”
The cost-savings benefit is one element, but technologically speaking, when Stage Directions Inc. is running the whole show, every piece of equipment speaks and understands each other, alleviating the risk of any hiccups along the way.
While building Stage Directions Inc., Hoggatt also became a distributor for multiple companies such as QSC Audio, Elation Lighting, and EIKI Projection, which eliminated the cost of the middle man, keeping the budget affordable for clients. Hoggatt believes in cultivating relationships in all aspects of the business, a business philosophy that has not only garnered a cadre of clients, but also the respect of those who work with the company.
Stage Directions Inc. is the preferred vendor for Bayou City Event Center, the Deborah Colton Art Gallery, River Oaks Country Club, and multiple other locales. The Methodist Hospital, Texas Instruments, Lakewood Church, BMC Software, and the Houston Rockets are among the heavy hitters on their client list.
“The scope is pretty big and we believe we haven’t really scratched the surface here in Houston,” Blake said. He stressed that the company does not compromise its standard of excellence, and whether planning for a corporate event or a wedding, Blake encourages clients of all sizes to leave what’s been before at the door and get ready to explore.
“Let’s dream it together and take it to the next level,” Blake said.