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Brittany Sakowitz
Style File, Brittany Sakowitz, June 2012
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Photo by © Michelle Watson/CatchLightGroup.com

Probably as it should have been, Brittany Sakowitz was clearly the glamorous standout at Saint Genevieve the other night when a fashionable gaggle of young professionals gathered to celebrate the launch of her website NewfortheNight.com

She was stunning in a Pleasure Doing Business cocktail dress, available for rental at NewfortheNight.com. "It's so flattering," she said of the dress. "It's fitted where it needs to be." 

Brittany accessorized with a bracelet cuff from Shopbop, earrings from Patricia Peckingpaugh and colorful Alexandre Birman heels from Neiman Marcus

A full-time corporate attorney with Baker Hostetler, Brittany founded New for the Night with her fashion dynasty family as her "passion project."

"I thought my outfit spoke to what New for the Night is about: Borrowing a new designer dress and feeling fabulous on a fun night out. I wanted to wear something unique and flattering, but also wanted to stay cool in this summer heat!"

Explaining the philosophy behind her business concept, she said, "It's fun to be able to borrow something beautiful, have that 'new dress feeling' and save the expense of a dress sitting in your closet never to be worn again!"

—SHELBY HODGE

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