How sweet it is: Marcelo Kreindel makes the move from software manager to gelato master

Ten years ago, Marcello Kreindel moved from his native Argentina to Houston to manage a software company. But he always had a yen to start his own business. So four years later, he created Trentino Gelato, a Houston-based company that makes handcrafted gelato like the kind he used to have regularly at home, with the best local ingredients "and a lot of passion," he says.

He now supplies gelato to restaurants, coffee shops, hotels, catering companies, supermarkets and farmers markets and has a lot of fun doing it. "Gelato is for me something that makes people happy. If you want to eat gelato, it's because you want to have a good time," he says.

In the continuing series, Profiles of Innovation, Kreindel tells videographers John Carrithers and Douglas Newman how he returned to Argentina to learn the craft of gelato-making, how he put in practice in Houston and his plans for the future. "Our idea is to keep growing — slowly," Kreindel says.

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