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Breast City Rises

Breast City rises, set to open: New breastaurant town vows to be Hill Country classy

Waitress at Bikinis Sports Bar & Grill
Bikinis, Texas, creator Doug Guller — who opened his first "breastaurant" in Austin — promises that visitors will see bikini-clad servers only on special occasions. Bikinis Sports Bar & Grill/Facebook
Bikinis, Texas
Bikinis, Texas, is located in the Hill Country about 10 miles from Fredericksburg. Bikinis Texas/Facebook
Bikinis, Texas
Bikinis will feature live music when it opens on January 17. Bikinis Texas/Facebook
Bikinis, Texas
There are several bars throughout the town. Bikinis Texas/Facebook
Waitress at Bikinis Sports Bar & Grill
Bikinis, Texas
Bikinis, Texas
Bikinis, Texas

Certain Texas towns carry near-mythical stature. Places like Shiner and Luckenbach and Marfa are known throughout the country for their quirks and unique flavors. But starting next year, there will be a new small Texas town unlike any other. It is Bikinis, the world’s first, if you will, “breast city.”

Bikinis, formerly known as Bankersmith, Texas, will open to the world on Friday, Jan. 17, for plenty of boozy, booby entertainment. It is the brainchild of Doug Guller, founder and CEO of Bikinis Sports Bar & Grill, known as the only official Breastaurant because he trademarked the name.

 A bikini hall of fame highlights all the terrific things bikinis have done for humans.

The town is located about five minutes from Luckenbach and 10 miles from Fredericksburg on Old San Antonio Road. Bikinis will be open every Friday through Sunday from noon to midnight. The crown jewel is Güller Hall, a 6,000-square-foot dance hall that will feature live music ranging from country to honky-tonk to rock-and-roll.

There are also several bars and a bikini hall of fame to highlight all the terrific things bikinis have done for humans since their invention in 1946. 

Although Guller's sports bars are known for their scantily clad servers, he says that Bikinis will retain its Hill Country heritage.

“It is a big departure from what you see every day at a Bikinis [sports bar], and we’re not going to have a full restaurant out there,” he says. “We’re going to have maybe a couple food trailers or a barbecue pit outside, and we’ll serve barbecue every day.

“The only time you’ll see bikini-clad women is in pictures on the wall or around our big events of the year. So two times a year it will be staffed by bikini-clad women, but the rest of the time it will be staffed just like where you go into a local watering hole around the corner from where you live.”

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