Fans and devoted clientele of Bikinis — the "breastaurant" chain (its owner infamously trademarked the word earlier this year) — will soon be able to make a Texas pilgrimage to pay tribute to eateries that don’t skimp on the wing sauce but do skimp on the staff’s attire.
Dads across America can now alter their summer family vacation routes to make at stop in Bikinis, Texas starting on Saturday, July 13. In case you’re fuzzy on the history of this quaint rural town, founder and CEO of Bikinis Sports Bar and Grill, Doug Guller, purchased the remnants of an abandoned Hill Country town last summer and christened it Bikinis, Texas.
The municipality near Fredericksburg and Luckenbach is intended to be a hub for weekend parties and fried pickle chips, and Guller is excited to announce the town’s grand opening celebrations, complete with a very special guest.
The company will be inducting members into its Bikinis Hall of Fame, beginning with 1990s sex symbol Carmen Electra. Remembered for her iconic roles in pop culture — as wife of Dennis Rodman for six months, star of 1997 classic Good Burger and well, let's face, it mostly her Playboy appearances — Electra will be on hand for the grand opening. She'll even mark her placement in the Hall of Fame with breast imprints in a bronzed bikini.
But the opening weekend won’t only feature Playboy models. To truly baptize a new Texas town you need some country tunes and barbecue. Jerry Jeff Walker will headline the evening, while guests dance away inside the town’s dance hall, called “Guller Hall,” naturally. Opening day will also be fully catered by the famous Lockhart barbecue joint, Black’s Barbecue.
Other opening festivities include games such as washers and horseshoes, as well as a bikini contest (probably because it’s mandated somewhere within the city charter, or perhaps it’s how the city will decide to fill its city council positions).
Tickets for Opening Day and the Jerry Jeff Walker are on sale online, but general admission will be available at the gate for $5.
In a press release, Guller said that he hopes that the city will “take the breastaurant brand to a whole new level and will allow our fans to enjoy the ultimate and unparalleled Bikinis experience.”
Of course, he does.