United Airlines is introducing an upgraded business class section with enhanced regionally-inspired food and beverages, new custom bedding from Saks Fifth Avenue with gel-cooled pillows on request, new amenity kits that include ergonomically designed eye shades and upgraded business lounges in airports.
The service, dubbed United Polaris after the North Star, is set to begin on December 1, and is the airline's first such upgrade in more than a decade.
“United Polaris will change the game in international business travel with an exceptional level of relaxation and comfort throughout our customers’ journeys,” Oscar Munoz, president and CEO of United, in a statement. “This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline.”
United plans to outfit its widebody fleet with custom-designed seats, each offering direct access to the aisle, 180-degree flat-bed recline and up to 6 foot 6 inches of bed space in suite-like pods with a “Do Not Disturb” sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, and a 16-inch high-definition entertainment screen.
Sleep-enticing amenities include custom-designed bedding designed in collaboration with luxury retailer Saks Fifth Avenue, with plush duvets, lightweight day-blankets and a large and small pillow for each United Polaris customer. In addition, mattress cushions will be available upon request.
Slippers will be available on all flights and customized United Polaris pajamas will be available by request on flights longer than 12 hours.
United Polaris will first take flight in December on a Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits. In addition, new United Polaris business lounges will open in nine airports, including Houston's Bush Intercontinental in 2017.