Taste the Family

Breaking Bad restaurant rumored to pop up in Austin during SXSW

Breaking Bad restaurant rumored to pop up in Austin during SXSW

Something delicious is always cooking in downtown Austin. The latest? Los Pollos Hermanos, the fictional fried chicken joint that serves as a drug front in popular AMC shows Breaking Bad and Better Call Saul, may be coming to town during SXSW.

Austin Towers real estate blog uncovered a nugget of information that started the rumors. Permits filed with the City of Austin request the usage of 122 W. Fifth St. for a "temporary 1,400-square-foot space with an A-2 occupancy classification — indicating a restaurant — that also includes a stage space for more than 500 people," reports Austin Towers.

CultureMap confirms that a permit has been filed. The description for the project reads: "Recreating a temp version of the fictional restaurant from AMC's show Better Call Saul."

AMC has not confirmed the Los Pollos Hermanos pop-up, however a SXSW appearance by one of the series' major stars is on the books. A conversation with Bob Odenkirk, who portrays Saul Goodman (aka Jimmy McGill) in both shows, is scheduled for March 12. The discussion will be led by actor and comedian Fred Armisen.

AMC also recently released a trailer for the season three premiere of Better Call Saul. The trailer (featured above) is a commercial for Los Pollos Hermanos, featuring drug kingpin — and the fast-food restaurant owner — Gustavo Fring, played by Giancarlo Esposito.

Downtown is no stranger to flashy television activations during SXSW. In the past two years we've seen a giant Ferris wheel for Mr. Robot and an entire fake hotel for Bates Motel. SXSW 2017 starts next Friday, March 10.

Los Pollos Hermanos Breaking Bad Bryan Cranston Walter White
Los Pollos Hermanos may be popping up in Austin. Breaking Bad/Facebook
Better Call Saul_AMC_Saul Goodman_Bob Odenkirk_2015
Better Call Saul and Breaking Bad star Bob Odenkirk is speaking at SXSW. Photo by Ben Leuner Courtesy of AMC
Los Pollos Hermanos commercial
Better Call Saul's season three trailer teases the return of Los Pollos Hermanos and character Gustavo Fring. AMC/Youtube
Los Pollos Hermanos Breaking Bad Bryan Cranston Walter White
The Los Pollos Hermanos pop-up would be located downtown on Fifth Street. Breaking Bad/Facebook
Los Pollos Hermanos Breaking Bad Bryan Cranston Walter White
Better Call Saul_AMC_Saul Goodman_Bob Odenkirk_2015
Los Pollos Hermanos commercial
Los Pollos Hermanos Breaking Bad Bryan Cranston Walter White