Todd Nelkin, a Houston businessman who specializes in trading cards of all the major Houston professional sports teams, was jazzed about the sales potential for a pack of cards featuring 14 Texans, including Matt Schaub, Arian Foster, Brian Cushing and J.J. Watt.
But when Nelkin tried to advertise the cards, which sell for $7.99 a pack, with the Houston Chronicle, a sales representative wondered if the J.J. Watt trading card was too risque for a family newspaper.
It seems that the Texans logo, which graces every card, was positioned so that it covers Watt's private area. As Nelkin's sister-in-law said after viewing the card, "Now that's taking the bull by the horns."
Of the Texans cards, only the Watt card has the unusual placement.
Nelkin wonders if a employee for the company that makes the cards, Topps Trading Cards, did it as a joke. A Topps representative at the company headquarters in New York did not immediately respond to a request for comment.
But we have no doubt the card will be a collector's item before too long.