Austin | Dallas | Houston
Football & Trucks

Red hot wheels for J.J. Watt: Texans hunk cruises Houston streets in Ford commercial

J.J. Watt salute
"Salute" is the first in a series of five Ford commercials starring J.J. Watt. Photo by © Michelle Watson/

Houston Texans defensive end J.J. Watt is snapping his famous salute for football fans and Ford enthusiasts alike in an F-Series commercial that kicks off the regular NFL season.

The commercial aired Sept. 5 as "Salute," the first in a series of five Watt-centric ads for Houston Area Ford Dealers. Local production company Texas Video & Post teamed up with Ford and NFL Films to create the spot.

 The Ford endorsement is one of several commercial successes for Watt, who also inked an agreement with H-E-B.

In the commercial, the reigning NFL Defensive Player of the Year, behind tinted glass, casually drives a red 2014 model by the construction site of the new University of Houston football stadium, past David Adickes' colorful We Heart Houston sculpture on Interstate 10 West and other Houston locations. Throughout the ad, people young and old halt mid-step to extend a greeting as Watt passes by.

The hunky hero stops the truck and steps out just long enough to seal the deal: "I'm proud to be a member of the Ford team. They're the best in Texas."

The Ford endorsement is one of several commercial successes for Watt, who also inked an agreement with H-E-B.

Watch KHOU's full report above and click here to view the full video as posted by the Houston Business Journal.

Newsletters for exploring your city

Daily Digest

Houston news, views + events

The Dining Report

News you can eat

Promo Alerts

Special offers + exclusive deals

We will not share or sell your email address

Vote Now
Select CultureMap's 2015 Charity Partner

Part of our mission at CultureMap is to shine a light on all the good work Houston non-profits do to make our city a better place to live. That's why we're bringing back the CultureMap Charity Challenge presented by Yellow Cab.

Help us select our 2015 charity partner by voting once a day, every day, until February 20 at midnight.

CultureMap Houston 2015 Charity Challenge January 2015 Alzheimer's 270 by 202 pixels