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Shelby's Social Diary

Star fashion designer throws open the doors to his new Montrose store and the fashionistas swarm

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11 Leisa Holland-Nelson, from left, David Peck and Laura Max Nelson at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Leisa Holland-Nelson, from left, David Peck and Laura Max Nelson. Photo by Zarla Williams
Rose Chen, from left, Reyne Hirsch, Perri Palermo, Tammy Tran-Nguyen, Ronda Suder and Fatema Khan at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Rose Chen, from left, Reyne Hirsch, Perri Palermo, Tammy Tran-Nguyen, Ronda Suder and Fatema Khan. Photo courtesy of Jason Mortel Photography
8 Karina Mazariegos, from left, Janet Mireles and Diane Angel at the Dress for Dinner kickoff in new David Peck Showroom September 2014.
Karina Mazariegos, from left, Janet Mireles and Diane Angel. Photo by Zarla Williams
22 Yvonne Cormier, left, and Bobbie Nau at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Yvonne Cormier, left, and Bobbie Nau. Photo courtesy of Jason Mortel Photography
5 Jerald Broussard, from left, Frann Lichenstein and Robert Davenport at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Jerald Broussard, from left, Frann Lichenstein and Robert Davenport. Photo courtesy of Jason Mortel Photography
20 Sharon Sanders, from left, Linda Bell, Jackie Fair, Joann Klein and Ashlynn Sanders at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Sharon Sanders, from left, Linda Bell, Jackie Fair, Joann Klein and Ashlynn Sanders. Photo courtesy of Jason Mortel Photography
17 Michael Pierce, from left, Lori Freese and Matt Burrus at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Michael Pierce, from left, Lori Freese and Matt Burrus. Photo courtesy of Jason Mortel Photography
16 Mauri Oliver, from left, Clifford Pugh and Vicki Rizzo at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Mauri Oliver, from left, Clifford Pugh and Vicki Rizzo. Photo courtesy of Jason Mortel Photography
15 Lisa McDonald wearing David Peck-2 at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Lisa McDonald. Photo courtesy of Jason Mortel Photography
13 Linda Pham, from left, Cara Crafton and Erin Olson at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Linda Pham, from left, Cara Crafton and Erin Olson. Photo courtesy of Jason Mortel Photography
9 Kathryn Hamilton, left, and Elena Peden at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Kathryn Hamilton, left, and Elena Peden. Photo courtesy of Jason Mortel Photography
3 Carrie Colbert at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Carrie Colbert. Photo courtesy of Jason Mortel Photography
2 Angel Crawford, left and Mad'moiselle Moni at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Angel Crawford, left, and Mad'moiselle Moni. Photo courtesy of Jason Mortel Photography
11 Leisa Holland-Nelson, from left, David Peck and Laura Max Nelson at the Dress for Dinner kickoff in new David Peck Showroom September 2014
Rose Chen, from left, Reyne Hirsch, Perri Palermo, Tammy Tran-Nguyen, Ronda Suder and Fatema Khan at the Dress for Dinner kickoff in new David Peck Showroom September 2014
8 Karina Mazariegos, from left, Janet Mireles and Diane Angel at the Dress for Dinner kickoff in new David Peck Showroom September 2014.
22 Yvonne Cormier, left, and Bobbie Nau at the Dress for Dinner kickoff in new David Peck Showroom September 2014
5 Jerald Broussard, from left, Frann Lichenstein and Robert Davenport at the Dress for Dinner kickoff in new David Peck Showroom September 2014
20 Sharon Sanders, from left, Linda Bell, Jackie Fair, Joann Klein and Ashlynn Sanders at the Dress for Dinner kickoff in new David Peck Showroom September 2014
17 Michael Pierce, from left, Lori Freese and Matt Burrus at the Dress for Dinner kickoff in new David Peck Showroom September 2014
16 Mauri Oliver, from left, Clifford Pugh and Vicki Rizzo at the Dress for Dinner kickoff in new David Peck Showroom September 2014
15 Lisa McDonald wearing David Peck-2 at the Dress for Dinner kickoff in new David Peck Showroom September 2014
13 Linda Pham, from left, Cara Crafton and Erin Olson at the Dress for Dinner kickoff in new David Peck Showroom September 2014
9 Kathryn Hamilton, left, and Elena Peden at the Dress for Dinner kickoff in new David Peck Showroom September 2014
3 Carrie Colbert at the Dress for Dinner kickoff in new David Peck Showroom September 2014
2 Angel Crawford, left and Mad'moiselle Moni at the Dress for Dinner kickoff in new David Peck Showroom September 2014
David Peck USA Flagship Boutique
Get Directions - 2515 Morse Street Houston

When designer David Peck opened the doors to his new flagship store and factory Tuesday evening, the beneficiary might have been Recipe for Success, but the buzz was all about the chic industrial space in Montrose and the fab clothing on display.

The fashionistas swarmed through, applauding the fall frocks and separates that filled the racks. Recipe for Success' Dress for Dinner co-chair Laura Max Nelson wore the latest David Peck design and had nine pieces on her wish list, while Carrie Colbert had her eye on the frisky faux fur vests and tops. Kim Padgett, also wearing CrOp by David Peck, worked the 1,800 sq.ft. retail space touting Peck's designs.

 And what does a successful designer wear on the opening night of his first flagship? A Hamilton shirt, Gap jeans and Reef shoes. 

In addition to the clothing, guests swooned over the dramatic paper floral decor created for the flagship by designer Khrystyna Balushka, who was on hand to bask in the praise. 

"For us, it's a great opportunity to really connect to our customers better and more directly," Peck said amid the crush of sewing machines and bolts of fabric in the factory which sits behind the boutique. "To be so centrally located and not only to have an event this large but also have a manufacturing facility this large" is a dream. As is the landlord, Peck adds, the popular Henry Richardson, owner of DEFINE body & mind.

With the new digs comes a new look for designer Peck. His hair is now close-cropped on the sides and curly blonde on top. "I used to change my hair all the time and play with it," he laughed, adding "I thought I had grown up and wasn't going to do that anymore, but apparently not."

And what does a successful designer wear on the opening night of his first flagship? A Hamilton shirt, Gap jeans and Reef shoes.

Joining the fashion fray was Leisa Holland-Nelson, who co-chairs the 2014-2015 Dress for Dinner series with her daughter, Laura Max. Beyond shopping there were complimentary hair and makeup services from Craft Salon & Style Bar. To fuel the shopping enthusiasm, Railean Distillery provided cocktails and Dig & Serve dished up the party bites.

Among the 200-plus swooping in to reserve tickets for the Dress for Dinner season and pick up a few Peck designs were Kiki Wilson, Bobbie Nau, Rania Mankarious, Roz Pactor, Kelley Lubanko, Joan Pillow, Vicki Rizzo, Jared Lang, Ileana Trevino, Frann Lichtenstein, Jackie Fair and Yvonne Cormier.

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