Heart of Fashion

Champagne laced with gold flakes, friends in the same dress: Heart of Fashion kickoff is a wild affair

Stylish Heart of Fashion kickoff party is a wild affair to remember

News, Shelby, Heart of Fashion, Aug. 2015, Vivian Wise, Carolyn Farb
Vivian Wise, left, and Carolyn Farb appeared in the same dress, albeit in a different shade. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Lane Craft, Chita Johnson
Lance Craft, Chita Johnson. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Xandro Canales, Sal Montes, Fady Armanious, Calvin Azzam
Xandro Canales, Sal Montes, Fady Armanious, Calvin Azzam. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Sergio Morales, Elizabeth Petersen
Sergio Morales, Elizabeth Petersen. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Jerad DaMe, Katie Turpin, Vivian Wise, Charles Ward
Jerod Dame, Katie Turpin, Vivian Wise, Charles Ward. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Randi McBroom, Ashley Holden, Taylor DeMartino, Lauren Hogan
Randi McBroom, Ashley Holden, Taylor DeMartino, Lauren Hogan. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Peter Martino, Franco Valobra
Peter Martino, Franco Valobra. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Miya Shay, Heather Staible
Miya Shay, Heather Staible. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015,  Adriana Banks, Katie Lucia
Adriana Banks, Katie Lucia. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Claudia Contreras, Roberto Contreras
Claudia Contreras, Roberto Contreras. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Heidi Hite, Braden Doyle, Sari Kern
Heidi Hite, Braden Doyle, Sari Kern. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, DJ Lewis Grell
DJ Lewis Grell.  Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015,
The Heart of Fashion logo unveiled at the media launch. Photo by © Michelle Watson/CatchLightGroup.com
News, Shelby, Heart of Fashion, Aug. 2015, Vivian Wise, Carolyn Farb
News, Shelby, Heart of Fashion, Aug. 2015, Lane Craft, Chita Johnson
News, Shelby, Heart of Fashion, Aug. 2015, Xandro Canales, Sal Montes, Fady Armanious, Calvin Azzam
News, Shelby, Heart of Fashion, Aug. 2015, Sergio Morales, Elizabeth Petersen
News, Shelby, Heart of Fashion, Aug. 2015, Jerad DaMe, Katie Turpin, Vivian Wise, Charles Ward
News, Shelby, Heart of Fashion, Aug. 2015, Randi McBroom, Ashley Holden, Taylor DeMartino, Lauren Hogan
News, Shelby, Heart of Fashion, Aug. 2015, Peter Martino, Franco Valobra
News, Shelby, Heart of Fashion, Aug. 2015, Miya Shay, Heather Staible
News, Shelby, Heart of Fashion, Aug. 2015,  Adriana Banks, Katie Lucia
News, Shelby, Heart of Fashion, Aug. 2015, Claudia Contreras, Roberto Contreras
News, Shelby, Heart of Fashion, Aug. 2015, Heidi Hite, Braden Doyle, Sari Kern
News, Shelby, Heart of Fashion, Aug. 2015, DJ Lewis Grell
News, Shelby, Heart of Fashion, Aug. 2015,

Pink hair glowing, false eyelashes fluttering, Vivian Wise was in her element — the spotlight —Tuesday night as she hosted a colorful mix of hipster friends, bloggers and editors to the media launch of Heart of Fashion, her latest entrepreneurial venture.

Champagne laced with 24k gold flakes, Cosmos and other libations fueled the trendy crowd as "La Fashionista," who doesn't herself imbibe, explained her "labor of love."

"I wanted to do something more meaningful," Wise intoned. "Presenting fashion as a vehicle to serve a higher purpose, to really make a difference." Thus, the three-night fashion fete set for November 18-20 will have a charitable component.

In fact on this night, media were given the opportunity to select the charity of their choice between Legacy Community Health Services, Meals on Wheels and Epidermolysis Bullosa, their selections receiving a $300 donation from Wise in each guest's name.

The event at historic Fire Station #3 was well recorded. Smart phones whipped through the air in paparazzi-style flurry while Chita Johnson's Channel 11 camera man recorded the eclectic scene. We're not sure how many captured the priceless photo of Wise and her mentor in this project, Carolyn Farb, wearing the same cocktail dress, albeit in different colors — a Talbot Runhof frock from Elizabeth Anthony.

As might be expected of a woman with a reach deep into the Houston scene, Wise tapped Armandos to provide the Tex-Mex party fare, DJ Lewis Grell to spin the discs and Mazeray to provide the premium bubbly and trendy rosé.

Joining the party was Ali Davoudi of Million Air Houston, the five-year sponsor of Heart of Fashion and the location of the event; jeweler Franco Valobra, who is designing an original statement piece for auction; and Dallasite Charles Ward, Idea Works Inc. honcho, in from his summer base in Santa Barbara. (His company did the branding for Heart of Fashion.)

The media-heavy crowd included Jerod Dame, Michael Pearce, Chree Boydstun, Jeff Shell, Elizabeth Petersen, Ceron, Miya Shay, Nick Florescu, Heather Staible, Jeff Gremillion, Beth Muecke, Libby Cagle, Sergio Morales, Clifford Pugh, Shannon Hall, Lane Craft and Paola Contreras.
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