The new Billy Reid store, inhabiting a quaint cottage on Westheimer, might have opened four weeks ago, but the clothier had its official christening Thursday night when the fashion meister himself hosted an opening party for close to 200 youthful, fashion-minded men and women.
The partying contingent kicked back with long necks, bourbon slushes and margaritas as they perused the fashions casually displayed in the little dwelling that once housed an antique store. The overflow crowd partied underneath a canopy in the side lot, where not far away cooks from Goode Co. roasted a 185-pound pig. The scene had laid-back fraternity party written all over, albeit without the Animal House characters. And with better food — thanks in part to Revival Market.
The partying contingent kicked back with long necks, bourbon slushes and margaritas as they perused the fashions casually displayed in the little dwelling that once housed an antique store.
Adding a musical flare to the party, host Billy Reid brought in one of his favorite musicians, Hayes Carll & Wrinkle Neck Mules to entertain in the shop's main room.
The diversions did not inhibit shoppers, the two sales associates at the counter busy throughout the night. Brandy Anderson was one loading up on Billy Reid gear, purchasing two dress shirts for her boyfriend, Nick Hernandez, and a load of stuff for herself — two dresses, two pair of shoes and more.
Surprisingly, big sellers during the cocktail party came from the ladies racks — the raw silk, drawstring dresses a top seller.
One of the happiest people in the shop was 21-year-old Mitchell Corbett, who was picking up a pair of K Swiss sneakers, compliments of his grandmother, Diane Corbett. "They're amazing," he said. "I'm a sucker for shoes."
Neighbor Mickey Rosmarin, whose Tootsies is just across Westheimer in West Ave, popped in to welcome Reid and check out the fashion-minded crowd. The mix included Ginnie McConn, Shelly Colvin, Danielle Sheffield, Caroline Starry LeBlanc, Bobby Whitlow, Monica and Curtis Bickers, Alex Sandlin, Vinh Phan, Mark Sullivan and Jason Reeves.