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Fast cars, cool crowd, hot music: First-ever CultureMap Close-Up Music Series gets the party started

18, CultureMap Close-up Music Series Houston, March 2013, crowd, venue
The CultureMap Close-Up Music Series had the crowd rockin'. Photo by © Michelle Watson/CultureMapSNAP.com
018, CultureMap Close-up Music Series Houston, March 2013, Chris Goins, Josh Pazda, Angie Johnson, Tammi Hanna
Chris Goins, Josh Pazda, Angie Johnson, Tammi Hanna Photo by Morris Malakoff
34, CultureMap Close-up Music Series Houston, March 2013, Airborne Toxic Event
Photo by Morris Malakoff
News_Shelby_CultureMap Close-Up_venu_march 2013
The Asia Society gallery was transformed into a rocking concert hall for the CultureMap Close-Up Music Series. Photo by Morris Malakoff
019, CultureMap Close-up Music Series Houston, March 2013 , Louis Garcia, Alba Calzada
Louis Garcia, Alba Calzada Photo by Morris Malakoff
24, CultureMap Close-up Music Series Houston, March 2013, Airborne Toxic Event
The Airborne Toxic Event from Los Angeles was headliner entertainment. Photo by Morris Malakoff
0017, CultureMap Close-up Music Series Houston, March 2013, Justin Hopkins, Anisia Morales
Justin Hopkins, Anisia Morales Photo by © Michelle Watson/CultureMapSNAP.com
23, CultureMap Close-up Music Series Houston, March 2013, DJ Sun
He spun the discs before and after the name band. DJ Sun Photo by Morris Malakoff
4, CultureMap Close-up Music Series Houston, March 2013, car, Cadillac
The Cadillac ATS was front and center on the red carpet. Photo by Morris Malakoff
0016, CultureMap Close-up Music Series Houston, March 2013, Clevon Timms, Marcus Grisby, Ryan Harris
Clevon Timms, Marcus Grisby, Ryan Harris Photo by © Michelle Watson/CultureMapSNAP.com
12, CultureMap Close-up Music Series Houston, March 2013, venue, crowd
Photo by Morris Malakoff
11, CultureMap Close-up Music Series Houston, March 2013, venue
Photo by Morris Malakoff
13, CultureMap Close-up Music Series Houston, March 2013, food
The Jade Café, under watchful of caterer Elizabeth Stone, provided energy boosts for the party goers. Photo by Morris Malakoff
16, CultureMap Close-up Music Series Houston, March 2013, Monica Bussell, Dave Siebert, Alice Peacock
Monica Bussell, Dave Siebert, Alice Peacock Photo by Morris Malakoff
06, CultureMap Close-up Music Series Houston, March 2013,Michelle Yeglic, Colin Moussa, Jo Isabel Longoria, Erica Fritz
Michelle Yeglic, Colin Moussa, Jo Isabel Longoria, Erica Fritz Photo by © Michelle Watson/CultureMapSNAP.com
3, CultureMap Close-up Music Series Houston, March 2013, car, Cadillac
Photo by Morris Malakoff
19, CultureMap Close-up Music Series Houston, March 2013, Angie Johnson, Tammi Hanna, Victor Gelsomino, Douglas Mejia
Angie Johnson, Tammi Hanna, Victor Gelsomino, Douglas Mejia Photo by © Michelle Watson/CultureMapSNAP.com
0010, CultureMap Close-up Music Series Houston, March 2013, Ahmed Alrawi, Shahrazed Metouri
Ahmed Alrawi, Shahrazed Metouri Photo by © Michelle Watson/CultureMapSNAP.com
5, CultureMap Close-up Music Series Houston, March 2013, Daniel Ferguson, Blake Zimmerman
Daniel Ferguson, Blake Zimmerman Photo by © Michelle Watson/CultureMapSNAP.com
7, CultureMap Close-up Music Series Houston, March 2013, Gricelda Blanco, Pablo Emilio Escobar
Gricelda Blanco, Pablo Emilio Escobar Photo by © Michelle Watson/CultureMapSNAP.com
8, CultureMap Close-up Music Series Houston, March 2013, cookies
Oreos atop mini-milkshakes for sugar infusions. Photo by © Michelle Watson/CultureMapSNAP.com

From the red carpet entrance at Asia Society Texas Center where two hot ATS Cadillacs welcomed guests to the rockin' scene where the Airborne Toxic Event performed, the CultureMap Close-Up Music Series jolted traditional party wisdom — just as those new Caddys put a youthful spin on the venerable auto brand.

More than 700 invitation-only guests poured into the sleek Asia Society structure for a high-decibel bash that transformed the typically serene venue into a pulsating club environment.

One lucky guest from the three parties will be named in a few days as winner of the new ATS. 

Quiet corners became watering holes where thirsts were quenched from a stable of Partón libations — Ultimat vodka and Silver Patron party favorites. The usually zen-like halls of the center rocked to the sounds of DJ Sun. Suds guzzlers had their fill of beers from Ben E. Keith Co.'s Real Ale Brewery. The Jade Stone Café spread its culinary joy throughout the first floor. And Smilebooth took over one corner for playful photo opps.

As the party reached fever pitch, the indie rock band Airborne Toxic Event took over the Louisa Stude Sarofim Gallery for a peak performance concert that held the youthful throng in a music frenzy.

Of course, they had had plenty of sustenance to generate that energy with sugar infusions offered from Sprinkles Cupcakes, Sweet Charity (chocolates) and Fluffpop (ephemeral treats on a stick).

Many in the crowd, culled from the city's top young professional groups, ponied up with email addresses for a chance to win one of the new ATS babies. Houston was the final of back-to-back CultureMap/Cadillac parties held in all three CultureMap markets including Austin and Dallas. One lucky guest from the three parties will be named in a few days as winner of the new ATS.

Making the Houston scene were a cross-section of guests including Houston Cadillac Group president David Peacock, Chris Goins and Josh Pazda, Danielle Duhon and John Abrash, Lisa Benitez, sisters Jessica Nimon and Veronica Nimon, Sandy Leonard, Weston Timura, Michelle Yeglic, Colin Moussa, Brandy Chu, Celeste Tammariello and Apama Mackey.

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