Big Surprise In Store

Heart of Fashion ups the ante with high-roller surprise, events in Aspen, Santa Barbara

Heart of Fashion ups ante with high-roller surprise, two new events

Heart of Fashion at the movies, Feb. 2016 Nick Boulle, Taylor Johnson, Vivian Wise, Charles Ward
Nick Boulle, Taylor Johnson, Vivian Wise, Charles Ward. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016, Hank Fasthoff, Maya Fasthoff
Hank Fasthoff, Maya Fasthoff Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016,  Neal Hamil, Gabriel Gooley, Michael Pearce, Fady Armanious
Neal Hamil, Gabriel Gooley, Michael Pearce, Fady Armanious. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016, Holly Crawford, Stuart Rosenberg
Holly Crawford, Stuart Rosenberg. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016 Jeff Shell, Chelsea Lester
Jeff Shell, Chelsea Lester. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016 Kalyn Oden, Allison George
Kalyn Oden, Allison George. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016,Sarah Jawda, Saba Jawda
Sarah Jawda, Saba Jawda. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016, Beth Muecke, Vivian Wise
Beth Muecke, Vivian Wise. Photo by Daniel Ortiz
Heart of Fashion at the movies, Feb. 2016 Nick Boulle, Taylor Johnson, Vivian Wise, Charles Ward
Heart of Fashion at the movies, Feb. 2016, Hank Fasthoff, Maya Fasthoff
Heart of Fashion at the movies, Feb. 2016,  Neal Hamil, Gabriel Gooley, Michael Pearce, Fady Armanious
Heart of Fashion at the movies, Feb. 2016, Holly Crawford, Stuart Rosenberg
Heart of Fashion at the movies, Feb. 2016 Jeff Shell, Chelsea Lester
Heart of Fashion at the movies, Feb. 2016 Kalyn Oden, Allison George
Heart of Fashion at the movies, Feb. 2016,Sarah Jawda, Saba Jawda
Heart of Fashion at the movies, Feb. 2016, Beth Muecke, Vivian Wise

Heart of Fashion founder Vivian Wise is clearly thinking outside of the box these days as she amplifies her fashion-focused charitable fundraiser. The pink-haired dynamo organized a cocktail reception and private screening of Zoolander 2 at the iPic Theater in River Oaks District to announce several intriguing additions to her program.

While the big designer runway event takes place at Million Air Houston November 16-18, the ooh-la-la action will begin as early as May 6. That's the date for the "Heart of Fashion Mystery Show," produced by Todd Events at a surprise location. Tickets are limited to 250 individuals and no info will be revealed until tickets are purchased. Details on ticket price and location are available through the Heart of Fashion website by signing up for emails.

As the website coos, "Building on the success of season one, we're spreading our wings and spreading the love — across the U.S."

There will be a fashion extravaganza in Aspen on July 29 and a grand event benefiting Boys and Girls Club of Santa Barbara in a private mansion tucked into California's swank Moncito area on August 25.

Among the fashion influencers and notables settling into their plush leather seats for the screening were Marie and Bill Wise, Charles Ward, Neal Hamil, Jeff Shell, Hayden and Ali Davoudi, Nick Boulle, Saba Jawda, Sarah Jawda, Stuart Rosenberg, Shannon Hall, Beth Muecke and Fady Armanious.