Shelby's Social Diary

The cocktails flowed and the characters romped at the Social Book's Hobby Center bash

The cocktails flowed and the characters romped at the Social Book's Hobby Center bash

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Scott Evans , Warner Roberts , Jeff Henry Photo by Jenny Antill
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Acrobats performed through the Social Book crowd at the Hobby Center. Photo by Jenny Antill
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Deborah Duncan , Frank DeLape , Kimberly DeLape , Neal Hamil Photo by Jenny Antill
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David Wuthrich , Bobby Tudor , Phoebe Tudor Photo by Jenny Antill
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Diane Lokey Farb , Carol Sawyer Photo by Jenny Antill
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Danielle Ellis , John Ellis , Margaret Williams Photo by Jenny Antill
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Jennifer Roosth , Stuart Rosenberg Photo by Jenny Antill
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News_Social Book Feb. 2011_Jennifer Roosth_Stuart Rosenberg

The Hobby Center might have been designed as a performing arts venue but it is fast becoming one of the city's most popular party sites. And with enough square footage to accommodate more than 1,000 cocktail party revelers, it seemed the logical locale for Tuesday night's Social Book Launch Party.

The Social Book team of Scott Evans, Jeff Henry and Sami Shbeeb orchestrated the pulsating event that spread across multiple layers of the vast theater hall beginning with an early evening VIP reception in the Founder's Salon. And, yes, by the time all was said and done, easily 1,000 cocktail-attired guests poured in for the extravaganza.

With acrobats and costumed characters roaming the party terrain, the Richard Brown Orchestra performing and a cornucopia of food stations and bars beckoning, it could have been easy to overlook the big star of the night — the Lexus CT 200h hybrid sedan — except for the fact that it was presented on stage in a park-like setting created by furniture retailers and interior designers.

If you went home hungry, it was your own fault. Offerings from Benjy's, Blue Apron Caterers, Brennan's, Canopy/Shade, Haven, Mockingbird Bistro, Pizzeria Alto, RDG and the Grove provided sustenance for the throng. As one of several event artists showing off their expertise, Elizabeth Swift & Co. provided the party decor including rentals from tables and chairs to plates and glassware. The talented Nino Shbeeb created the magnificent florals for the party.

The Hobby Center's Artista restaurant also got into the act, transforming into a cabaret with the film Burlesque projected on one wall. 

Once sated with the various hearty taste treats on the main floor, guests could then move on to the mezzanine level where Sprinkles cupcakes and Enjoy Events presented a million calories in sweets.

It was another great success for the Social Book team that includes founder Warner Roberts. Among those partying through the Hobby Center were Danielle and John Ellis, Phoebe and Bobby Tudor, Diane Lokey Farb, Judith Oudt, Johanna Mounir, Kimberly and Frank DeLape, Deborah Duncan, Neal Hamil, Gracie Cavnar and so many more.