Big Daddy Of A Party

Rock star agent draws glittering crowd to Saks Fifth Avenue Super Bowl bash

Saks Super Bowl bash is a "Big Daddy" of a party with rock star agent

Saks Super Bowl Party/Big Daddy Salgado
Rich "Big Daddy" Salgado and his wife Fay Salgado, have a long history with Saks Fifth Avenue, fuzing fashion and philanthropy. Emile C. Browne Media
Jesse Palmer/Saks Super Bowl
Jesse Palmer. Emile C. Browne Media
Jay Wayman, John Brenkus, Rob Vaka at Saks Super Bowl party
Jay Wayman, John Brenkus, Rob Vaka. Emile C. Browne Media
Dr. Ashandra Batiste, Richard Cumby at Saks Fifth Avenue Super Bowl party
Dr. Ashandra Batiste, Richard Cumby  Emile C. Browne Media
Sean Jones and wife at Saks Fifth Avenue Super Bowl party
Sean Jones and wife. Emile C. Browne Media
Saks Super Bowl Party/Big Daddy Salgado
Jesse Palmer/Saks Super Bowl
Jay Wayman, John Brenkus, Rob Vaka at Saks Super Bowl party
Dr. Ashandra Batiste, Richard Cumby at Saks Fifth Avenue Super Bowl party
Sean Jones and wife at Saks Fifth Avenue Super Bowl party

Houston is rolling out the Super Bowl red carpet and Saks Fifth Avenue joined in the fun Wednesday night with The Big Game party. A glittering mix of locals, professional athletes and celebrities gathered around the new Galleria store's signature first floor bar for the by-invitation-only cocktail event hosted by Rich "Big Daddy" Salgado and benefiting St. Jude Children’s Research Hospital.

Salgado and Saks Fifth Avenue have joined forces for fashion and philanthropy throughout the years, raising money for multiple organizations and the party in Houston was no different.

“Saks is family to me. They go out of their way to dress me nicely, make me comfortable,” Salgado said. “I’m happy to see so many people here tonight supporting my charity.”

Salgado is the owner of Coastal Advisors and advises professional athletes about life insurance policies and estate planning. Known as a rock star of insurance agents, many of Salgado’s friends and clients came to out to support him.

“It means everything to me that my friends are here in this beautiful new store,” Salgado said.

Some of friendly faces spotted in the crowd included ESPN analyst Jesse Palmer, Carolyn Farb, Ursaline Hamilton, Ericka Bagwell, former NFL football players Ronnie Lott, and Sean Jones, broadcaster Scott Zolak, NFL senior vice president of football operations David Gardi, Baltimore Ravens VP or public relations Chad Steele, and Saks general manager Bobby Dees, and wife Weezy.

The high-energy party spilled into the men’s department where guests sipped champagne, shopped and even did a little dancing.

The Super Bowl party isn’t stopping for Salgado. He shot segments for Fox and Friends about Houston and the Super Bowl which will air Sunday.