Shelby's Social Diary

1,000 revelers party through Minute Maid Park in a tasty field of dreams — and go-go dancers

1,000 revelers party through Minute Maid Park in a tasty field of dreams — and go-go dancers

News_019_Social Book Party_January 2012_Amanda Evans_Scott Evans_Jordan Evans
Amanda Evans , Scott Evans , Jordan Evans Photo by © Michelle Watson/CatchLightGroup.com
News_002_Social Book Party_January 2012_Darla Davis
Darla Davis Photo by © Michelle Watson/CatchLightGroup.com
News_009_Social Book Party_January 2012_Paul-David Van Atta_Kristina Opp
Paul-David Van Atta , Kristina Opp Photo by © Michelle Watson/CatchLightGroup.com
News_017_Social Book Party_January 2012_Joel Bickley_Julie Brown_Roland Maldonado
Joel Bickley , Julie Brown , Roland Maldonado Photo by © Michelle Watson/CatchLightGroup.com
News_013_Social Book Party_January 2012_Jeff Shell_Mauri Oliver_Vicki Rizzo
Jeff Shell , Mauri Oliver , Vicki Rizzo Photo by © Michelle Watson/CatchLightGroup.com
News_012_Social Book Party_January 2012_Ernie Manouse_Gayle Collins_Jackson Hearn
Ernie Manouse , Gayle Collins , Jackson Hearn Photo by © Michelle Watson/CatchLightGroup.com
News_004_Social Book Party_January 2012_John Keeton_Stephanie Von Stein_Neal Hamil
John Keeton , Stephanie Von Stein , Neal Hamil Photo by © Michelle Watson/CatchLightGroup.com
News_016_Social Book Party_January 2012_Melissa King_Tim Connolly_Jan Carson_Samira Salman
Melissa King , Tim Connolly , Jan Carson , Samira Salman Photo by © Michelle Watson/CatchLightGroup.com
News_005_Social Book Party_January 2012_Cade Smith_Bryan Caswell_Todd Ramos_Fady Armanious
Cade Smith , Bryan Caswell , Todd Ramos , Fady Armanious Photo by © Michelle Watson/CatchLightGroup.com
News_014_Social Book Party_January 2012_sushi bar
Photo by © Michelle Watson/CatchLightGroup.com
News_011_Social Book Party_January 2012_Harry Karr_Sima Karr
Harry Karr , Sima Karr Photo by © Michelle Watson/CatchLightGroup.com
News_018_Social Book Party_January 2012_Dr. Aashish Shah_Roseann Rogers
Dr. Aashish Shah , Roseann Rogers Photo by © Michelle Watson/CatchLightGroup.com
News_020_Social Book Party_January 2012_Alan Pactor_Roz Pactor.
Alan Pactor , Roz Pactor Photo by © Michelle Watson/CatchLightGroup.com
News_010_Social Book Party_January 2012_Martin Fein_Dr. Kelli Cohen Fein
Martin Fein , Dr. Kelli Cohen Fein Photo by © Michelle Watson/CatchLightGroup.com
News_001_Social Book Party_January 2012_Diane Lokey Farb_Mark Sullivan_Irena Hixon_Katy Mayell
Diane Lokey Farb , Mark Sullivan , Irena Hixon , Katy Mayell Photo by © Michelle Watson/CatchLightGroup.com
News_006_Social Book Party_January 2012_Serrena Adams_Danielle Shbeeb
Serrena Adams , Danielle Shbeeb Photo by © Michelle Watson/CatchLightGroup.com
News_019_Social Book Party_January 2012_Amanda Evans_Scott Evans_Jordan Evans
News_002_Social Book Party_January 2012_Darla Davis
News_009_Social Book Party_January 2012_Paul-David Van Atta_Kristina Opp
News_017_Social Book Party_January 2012_Joel Bickley_Julie Brown_Roland Maldonado
News_013_Social Book Party_January 2012_Jeff Shell_Mauri Oliver_Vicki Rizzo
News_012_Social Book Party_January 2012_Ernie Manouse_Gayle Collins_Jackson Hearn
News_004_Social Book Party_January 2012_John Keeton_Stephanie Von Stein_Neal Hamil
News_016_Social Book Party_January 2012_Melissa King_Tim Connolly_Jan Carson_Samira Salman
News_005_Social Book Party_January 2012_Cade Smith_Bryan Caswell_Todd Ramos_Fady Armanious
News_014_Social Book Party_January 2012_sushi bar
News_011_Social Book Party_January 2012_Harry Karr_Sima Karr
News_018_Social Book Party_January 2012_Dr. Aashish Shah_Roseann Rogers
News_020_Social Book Party_January 2012_Alan Pactor_Roz Pactor.
News_010_Social Book Party_January 2012_Martin Fein_Dr. Kelli Cohen Fein
News_001_Social Book Party_January 2012_Diane Lokey Farb_Mark Sullivan_Irena Hixon_Katy Mayell
News_006_Social Book Party_January 2012_Serrena Adams_Danielle Shbeeb

With 16 food stations, 60 vendors, two venues and what felt like a zillion guests, The Social Book's annual launch event transformed Minute Maid Park from baseball stadium into party central.

And that was just the point. Since its inception 17 years ago, The Social Book team, which today includes Scott Evans, Jeff Henry and Sami Shbeeb, has been entertaining Houstonians with the annual party that invariably stretches the imagination. Always front and center is Social Book founder Warner Roberts.

Contributing to this year's baseball fantasy (and every entity that participates is a "contributor") were everything from Bud Light Platinum and Evan Thayer Studios to Finger Furniture and Flowers by Nino. Richard Brown Music provided the cocktail hour entertainment in Union Station before guests moved over to the Club Level of Minute Maid for a cornucopia of food and drink offerings. Ben Jackson entertained with his amazing magic.

 How important was this night? Consider the fact that Michele Mazza, executive chef Il Mulino New York flew in specifically for the Social Book party and was back to New York the next day. 

While rambling through Union Station, guests were astonished by the "champagne chandelier," the woman pouring bubbly while suspended upside down from an imported chandelier. Thank you J&D Entertainment.

Houston Area Lexus Dealers provided the automotive eye candy that lined the concourse. And even the Houston Astros and Aramark received kudos for their generous participation. The mammoth undertaking was organized by PDV Special Events, headed by Paul-David Van Atta and Nathan Kasselder.

No charity is involved in this invitation-only evening that serves to spotlight some of the city's leading restaurateurs, decorators, caterers, photographers, party rental firms and entertainment entities. It's all about exposure and fun. Consider the go-go girls dancing on the bar, lighting hijinks by Bright Star Productions and, on pedestals, Neal Hamil talent modeling styles from More Than You Can Imagine and Saks Fifth Avenue.

How important was this night? Consider the fact that Michele Mazza, executive chef Il Mulino New York and Trattoria Il Mulino in CityCentre flew in specifically for the Social Book party and was back to New York the next day. He oversaw the yummy mini-meatballs, bruschetta and Napoleon polenta. 

Among those sampling the killer fried oysters from Branch Water Tavern, the mini-bananas foster from Eddie V's and numerous other taste sensations were Ernie Manouse, Roseann Rogers and Dr. Aashish Shah, Judy and Bill Maynard, Philippe Schmit, Kristina Hornberger and Paul Somerville, Lara Bell, Nino Shbeeb, Barbara and Ulyesse LeGrange, Melissa King, Vicki Rizzo, Dr. Kelli Cohen Fein and Martin Fein, Phyllis Williams, Todd Ramos, Sandy Parkerson, Cristina Girard, Neal Hamil, Gordon Quan and on and on.