Pix of the Day

Fans vie to get tattooed for free pizza for life as best promotion ever strikes again

Best promotion ever strikes again: Fans get tattooed for free pizza

Pi Pizza Truck tattoo
About 100 people registered for the raffle to win a Pi Pizza tattoo.  Photo by Eric Sandler
Pi Pizza Truck tattoo
This year's designs included "Cheezus" (top left) and "Death to False Pizza."  Photo by Eric Sandler
Pi Pizza Truck tattoo
Tattoo artist Gabriel Massey gets to work on a raffle winner.  Photo by Eric Sandler
Pi Pizza Truck tattoo
Pi Pizza Truck tattoo
Pi Pizza Truck tattoo

What would you do for free pizza? How much would you pay for the privilege of earning a slice a day forever?

For about 100 Houstonians on Sunday, the answers were "get a tattoo" and "about $200."

 Calleo drew three names at four different times during the party; those people immediately walked over to a nearby table where Massey got to work.  

Pi Pizza Truck celebrated its third anniversary with a party at 8th Wonder Brewery on Sunday. Once again, truck owner Anthony Calleo ran his free pizza for life promotion. The deal is simple: get a Pi Pizza-themed tattoo from local artist Gabriel Massey, and Calleo will give you one slice of pizza each day the truck is open. If Calleo successfully completes lease negotiations on a brick and mortar space, the offer gets even sweeter. 

Last year, eager fans snapped up all the available spots as soon as Massey opened the doors at tattoo shop Scorpion Studios, so Calleo came up with a twist for 2014. Future pizza recipients had to enter a raffle for a spot. Calleo drew three names at four different times during the party; those people immediately walked over to a nearby table where Massey got to work. Prices for the tattoo ranged from $180 to $240. Considering Pi charges about $8 for its quarter pie-sized slices, the offer can pay for itself pretty quickly. 

In total, over 100 people registered for the chance to get free pizza, and almost 500 total came for the live music, 8th Wonder beer and free Jameson's Irish whiskey. Bernie's Burger Bus owner Justin Turner spent a few hours guesting on Pi Pizza's truck, which meant free pizza even for those people who weren't ready to commit to a tattoo. 

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