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Salata goes vegan: Popular Houston salad bar chain adds three new alternatives to meat

Salata goes vegan: Popular Houston salad bar chain adds 3 new options

Salata Salad Bar
Salata's salad bars now include three vegan protein options. Photo by Chris Watts/Salata

Jumping on the increasingly popular vegan bandwagon, salad chain Salata has added three new vegan proteins to the menu at all of its 40 locations: quinoa, falafel and tofu. They are a permanent part of the Houston-based restaurant chain's 50-plus options for salad toppings or wrap fillings.

"The new vegan items are freshly made and provide a twist for guests who don't eat meat," says Salata founder Berge Simonian.

The quinoa is steamed and served with fresh chopped parsley; it's also good for gluten-free diners. Falafel is baked daily and can be added whole or broken into pieces. Tofu is marinated in a special blend of seasonings.

"The new vegan items are freshly made and provide a twist for guests who don't eat meat," says Salata founder Berge Simonian. The new proteins can also add unique flavors and textures to salads or wraps.

Vegan options are becoming a more common addition to menus, embraced even by national chains such as Chipotle, which added a spicy-tofu scramble called Sofritas to its menu in October.

Salata, which has 10 locations in Houston and 10 locations around Dallas-Fort Worth, bills itself as the "next generation salad bar." Its salads and wraps are tossed with a choice of a wide variety of ingredients, such as lettuce, vegetables, beans, fruits, cheeses, seeds and nuts.

Salads and wraps are sold for a set price rather than by weight. Proteins are available for an upcharge; the vegan proteins are $2 extra for the small salad or wrap and $3 for the regular salad.

Founded in 2005, Salata has nearly 40 corporate-owned and franchise locations in Texas and Southern California, with plans to open 40 more by 2016.