After five years of servicing Spring Branch's Latino population, Walmart's 'Supermercado' has closed its doors for good.
The 39,000 square foot store, located at 7960 Long Point Road, was the multinational retailer's first Latino-oriented superstore. Although Walmart has been very successful in Latin American markets, it's found making specific stores just for that demographic in the United States isn't exactly working out.
Walmart also closed a Sam's Club-type membership store geared towards Latinos.
In February, Walmart closed a Sam's Club-type membership store called Más Club, similarly geared towards Latinos, at 8711 North Freeway.
The company did not announce the closing of the Supermercado store, according to Swamplot, although when the location first opened, Walmart made sure to let the public know they were targeting a new demographic.
Another Supermercado de Walmart location opened in Phoenix shortly after the launch of the Spring Branch store in April 2009. In spite of numerous news articles detailing the "success" of these stores, both of them are now closed.