« Back to article: No grocery store shocker: Study shows Whole Foods is pricier than H-E-B — a Whole Paycheck confirmation?

News_Gift Guide 2009_Foodie Experiences_Whole Foods
New research shows that shopping at Whole Foods Market may be costing you much more than buying the exact same items from a regional grocery chain. Photo by Chris Conyers
H-E-B Montrose Market, grocery store, January 2013
Groceries from San Antonio-based chain H-E-B were found to cost much less than the same groceries from Whole Foods. Photo courtesy of H-E-B