One hot restaurant rumor that has been making the rounds appears to be true: Del Frisco's is headed to West Ave.
Mooradian revealed the news on The Cleverley Show on Talk 650/CBS Radio Saturday afternoon. He told host Cleverley Stone that an opening is planned for early 2013.
Though focused on classic steakhouse fare, Del Frisco’s Grille also sprinkles in lighter menu options.
Del Frisco’s Grille is the smaller, more casual offshoot of Del Frisco's Double Eagle Steakhouse. The chain, based in the Dallas suburb of Southlake, owns and operates upscale steakhouses in nine cities.
The first Del Frisco's Grille opened in New York's Rockefeller Center last year featuring a larger bar, with 700 wines, including 22 by the glass, as well as beer, and less formal menu items, including hamburgers, flatbreads, entrée salads and a grilled cheese sandwich made with cheddar, Gouda and parmesan cheeses and Mornay sauce.
Del Frisco chief executive Mark Mednansky told National Restaurant News the décor and ambience of Del Frisco's Grille are targeted toward Generation X customers 30 to 45 years old.
Del Frisco has expanded the concept to Dallas, Phoenix and Washington D.C. with a fall opening planned in Atlanta. It has been so successful that National Restaurant News named Del Frisco's Grille as winner of its 2012 Hot Concepts Awards. The publication wrote:
Though focused on classic steakhouse fare, Del Frisco’s Grille also sprinkles in lighter menu options, including wood-fired flatbreads and ahi tuna appetizers. The restaurants also have developed distinctive beverage programs that feature handmade cocktails and expansive wine lists. The bar is a big draw, with shots on tap and creatively named cocktails like the Honey Badger and the Kilt Lifter, as well as “liquid desserts."..... At some units, the brand has decided to also serve breakfast and brunch for the power breakfast crowd."