Austin | Dallas | Houston
New Houston Bakery Bar

Top Chef star is finally opening up her own Houston bakery bar: The Sugar Hooker roars into Midtown

Enlarge
Slideshow
Rebecca Masson pastry chef
Rebecca Masson is making her long-awaited big move to a brick and mortar bakery bar. Courtesy photo
Rebecca Masson Kickstarter campaign meets goal December 2013
Rebecca Masson raised over $53,000 via Kickstarter to open her retail outlet.  Kickstarter.com
Fluff Bake Bar Rebecca Masson Revival Market Veruca Salt cakes
Fluff Bake Bar will serve plated desserts in addition to her signature cakes and fluffernutters.  Fluff Bake Bar/Facebook
Rebecca Masson Fluff Bake Bar location image
Masson revealed the location on Instagram Friday morning.  Rebecca Masson/Instagram
Rebecca Masson pastry chef
Rebecca Masson Kickstarter campaign meets goal December 2013
Fluff Bake Bar Rebecca Masson Revival Market Veruca Salt cakes
Rebecca Masson Fluff Bake Bar location image

More than six months after successfully raising $50,000 via Kickstarter, Fluff Bake Bar owner Rebecca Masson revealed Friday that she's officially signed a lease to make her brick and mortar location a reality. With the bakery bar expected to open in the next three to four months, Masson — a former Top Chef: Just Desserts contestant — posted an amusing reaction to Twitter:

 

 

Masson is taking over the former Sweet Lola Yogurt Bar space that closed last year  at 304 Gray Street in Midtown. When it opens, the pastry shop will be more than just a retail bakery for Masson's signature sweets like Fluffernuts and Veruca Salt Cup|Cakes. The baker dubbed The Sugar Hooker will offer plated desserts and charcuterie plates as well.

 Beer and wine pairings will even be available for custom dessert tastings. 

Some of the plated options include chocolate stout syllabub (crème fraiche, spiced caramel, Ritz cracker crunch), risotto fritters with gingered blueberries and Texas honey semifreddo, Valrhona Tainori chocolate parfait and Meyer lemon ice box pie. 

As for the "bar" component of the name, the location will serve beer and wine from a list Masson is creating with assistance from well-regarded local sommelier Antonio Gianola of Houston Wine Merchant. Beer and wine pairings will even be available for custom dessert tastings.  

The full shop will also allow Masson to host fellow pastry chefs for weekend takeovers. Austin’s Philip Speer, Chicago’s Amanda Rockman, and Cincinnati’s Megan Ketover have already signed on. 

Masson's move comes as the Midtown restaurant scene is shifting slightly. Yes, the bar scene is still booming, but the restaurants are diversifying.

Cook & Collins offers a more grown-up, casual spot while both Kata Robata and Oporto are currently working to open new locations in the area. Fluff Bake Bar would seem to fit into the trend of better food options for the area and represents one of the more interesting new bakery concepts to emerge in 2014. 

Newsletters for exploring your city

Daily Digest

Houston news, views + events

The Dining Report

News you can eat

Insider Offers

Curated experiences at exclusive prices

Promo Alerts

Special offers + exclusive deals

We will not share or sell your email address