If Lower Westheimer gets any more restaurants or bars, they are going to have to come up with a trendy nickname for the place. (Believe me, I'm working on it.)
Get ready, because there is a new bar and lounge headed for the intersection of Montrose and Westheimer. The restaurateurs behind TQLA on Washington Avenue are planning a new concept called Rosemont Social Club headed for the former Privé space. (Rosemont is Montrose with the syllables switched around, which seems obvious and yet isn't.)
"It will be comfortable, a little bit more upscale" Nelson says. "The kind of place you can come have a drink with a focus on the social aspect; more lounge-y, not a club."
Co-owner Mike Nelson tells CultureMap that he is expecting the bar to open in October.
"It will be comfortable, a little bit more upscale" Nelson says. "The kind of place you can come have a drink with a focus on the social aspect; more lounge-y, not a club." He says he wants to cater to the crowds heading to Uchi and (eventually) to Brande, comparing his lounge to Saint Genevieve in West Ave.
Straying from the focus on tequila of their first Houston concept, Nelson says he is planning a menu of light bites and a cocktail program that will be "unique and customer-friendly with decent pricing" and that the owners are still hunting for a mixologist to pull it all together.
Rosemont Social Club is being outfitted by David L. Merryman, who focuses on upscale residential designs. Nelson describes the concept as "eclectic," with each floor having a different vibe. Upstairs the look will be "colorful and vibrant," making good use of the patio, which is as large as the interior space. Downstairs the atmosphere will be more intimate, with individual seating areas and an industrial aesthetic.