Grocery Wars Heat Up

Grocery wars heat up: A new giant supermarket is opening in Houston area — and targeting Whole Foods

A new giant supermarket is opening in Houston, gunning for Whole Foods

Sprouts Farmers Market, produce
Sprouts features plenty of produce, lots of it organic. Sprouts Farmers Market/Facebook

King of affordable organic produce, Sprouts Farmers Market is expanding its Texas presence with four new stores scheduled to open in late summer. And one of the biggest Sprouts supermarkets is headed to Spring.

The new Texas stores are scheduled to open in the following order:

  • August 6: Hurst
  • August 20: Spring
  • August 27: Cedar Park
  • September 10: Arlington

The new Sprouts in Spring will be a 28,000-square foot store at 20708 Kuykendahl Road. The grocery store hopes to feature produce from local farmers.

"We work closely with farmers at a local level and state level all the way up to international based on the season and consumer demand,” Sprouts director of corporate communications Donna Egan tells Community Impact Newspapers. “We do prioritize local produce to make sure we get the freshest produce we can for our customers.”

 The produce assortment includes many organic items that are generally much lower than the obvious competition, Whole Foods. 

This will be the fifth Sprouts in the greater Houston area — with all of them opening in the last few years.

Sprouts offers consumers a complete healthy grocery store experience, with fresh produce, bulk foods, dairy, meat and seafood, bakery, and vitamins and supplements. The produce assortment includes many organic items that are generally much lower than the obvious competition, Whole Foods Markets.

An in-house bakery churns out fresh-baked goods, and the expansive bulk section contains barrels of grains, nuts and sweets. The wine and beer selections are eclectic, with many craft offerings. Sprouts also sells thousands of natural, organic and gluten-free groceries.

Onsite butchers help customers with special cuts of meat or seafood or homemade burgers and sausages. The vitamin department carries thousands of vitamins, natural remedies, functional food, lifestyle support and herbal supplements.

Headquartered in Phoenix, Arizona, Sprouts Farmers Market employs more than 15,000 people and operates more than 170 stores in nine states.