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Drink power: Houston's hottest bars push a forgotten craft cocktail

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News_Ellen Goodacre_Negroni week promo flier June 2014
Imbibe magazine and Campari alcholic spirits have been coordinating National Negroni Week for X-amount of years.  86 Cancer/Facebook
Negroni at The W Austin
The W Austin's Negroni.  Photo by Matt McGinnis Photo by Matt McGinnis
News_Ellen Goodacre_Negroni Week, Anvil Bar negroni June 2014
Anvil Bar & Refuge will be serving $3 Negronis all week, with a $1 from each going to charities selected for the month of June by OKRA Charity Saloon.  Anvil Bar & Refuge/Facebook
News_Ellen Goodacre_Negroni Week June 2014
This illustrated "family tree" explains the various types of Negroni cocktails.  Photo by Leslie Ross/86 Cancer/Facebook
News_Ellen Goodacre_Ravenous Pig Bartender holds Negroni_June 2014
A bartender at The Ravenous Pig, a Florida bar also participating in National Negroni Week, strikes a pose while holding one of the classic cocktails. The Ravenous Pig/Facebook
News_Ellen Goodacre_Negroni week promo flier June 2014
Negroni at The W Austin
News_Ellen Goodacre_Negroni Week, Anvil Bar negroni June 2014
News_Ellen Goodacre_Negroni Week June 2014
News_Ellen Goodacre_Ravenous Pig Bartender holds Negroni_June 2014

Sixteen of Houston's hottest bars and restaurants are promoting the classic Negroni cocktail and donating a portion of the proceeds to charity until Sunday as a part of Imbibe magazine's National Negroni Week.

This is the second year that Imbibe and Campari alcoholic spirits have sponsored Negroni week, which celebrates the classic cocktail that consists of equal parts gin, Campari and sweet vermouth. For every Negroni purchased, $1 is donated to a charity of the bar owners choosing.

 "I see this event growing alongside the interest in craft cocktails. Soon it will be in bars in Midtown, Washington Avenue and the suburbs." 

"I see this event growing alongside the interest in craft cocktails,"Alexander Gregg, beverage director at Goro & Gun, tells CultureMap. "Soon it will be in bars in Midtown, Washington Avenue and the suburbs."

This year's charities include 86 Cancer, a non-profit dedicated to assisting those in the service industry who are affected by cancer, and the four local charities selected by the OKRA Charity Saloon for June. Terry Williams, general manager at Anvil Bar & Refuge, hopes to sell more Negronis than anyone in the country.

Towards that end, Anvil will sell Negronis for $3 all week.

"We love Negronis, so getting to support a local charity and share our love for this drink sounded perfect," Williams says. "It's a great way to introduce people to a great drink." 

Here are three more can't miss Negronis:

Triniti's offering the The Smoke and Mirrors Negroni ($12) made with a mezcal rinsed wine glass, black walnut-smoked bonded rye, Campari, Byrrh and Dolin Blanc with Lemon oil.

The Botanical Negorni ($10) at Osteria Mazzantini combines Amethyst gin, Campari, Cochi Americano and lavender bitters. 

Make it tiki at Lei Low with the Count Kill Devil that consists of Jamaican rum, Campari, Italian vermouth and Curacao.

The other Houston participants are Batanga, Beaver's, Bistro Sorrel, Boheme, Brasserie 19, Captain Foxheart's Bad News Bar & Spirit Lodge, Coppa, Down House, Grand Prize, The Pastry War and Reserve 101.

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