Three veterans of Houston's nightlife scene are betting big that Midtown will remain the Bayou City's favorite place to party for a long time.
Joe Arbeely (Lumen Lounge, On The Kirb), Chase LoVullo (Brixx on Washington, V21, Proof Rooftop Lounge) and Roveen Abante (Lincoln Bar) announced on May 4 that they're teaming up to open Pour Behavior. Slated to debut this winter at the corner of Travis and Webster, Pour Behavior will bring another massive (12,000-square-feet), indoor-outdoor, bar and restaurant concept to Midtown.
“The three of us have been friends and partners in other projects for quite some time now,” the partners said in a joint statement. “When we found this location in Midtown, we knew that we had the opportunity to really do something special that combined all of our experiences into one incredible venue.”
While all three men are known for their nightclubs, their new project will devote plenty of attention to food, too. Pour Behavior will serve a menu of brick oven pizzas, burgers, and bar food for lunch, dinner, and Sunday brunch. Preliminary plans for the beverage program include a focus on draft cocktails.
That doesn't mean it won't also operate as a nightclub at certain times — the design includes a stage, projectors, and a "state-of-the-art audio system." In addition, 50 TVs will give it the ability to serve as a sports bar, too. Plans call for If all goes according to plan, the partners will also build an event space on the site that will further enhance the space's utility.
To help fund the project, the partners are seeking to raise between $200,000 and $700,000 via the NextSeed crowd funding platform. In addition to earning a return on their investments, people who contribute amounts from $100 to $50,000 earn a host of incentives, including discounts of food and drinks, access to a VIP opening party, and even the ability to name a cocktail. The NextSeed page also provides insight into how the partners perceive nightlife trends in Houston have shifted in recent years.
The Pour Behavior concept reflects overall shifts in consumer preferences surrounding food and beverage establishments. Over several decades in the industry, the leadership team has witnessed these changes firsthand. Consumers are interested in establishments they can go to directly from the office in their work attire, where the formal elements of a nightclub are removed, and extensive chef-driven food options and craft cocktails are added. Pour Behavior is a place patrons will be able to spend an entire evening, from happy hour through dinner to a more energetic nightlife experience, all under one roof.
Looking at the crowds that flock to both established Midtown bars like The Dogwood and Little Woodrow's as well as newcomers like Holman Draft Hall and Beer Market Company demonstrates that people still love to drink, dine, and party in Midtown. Whether Pour Behavior will earn the same sort of acclaim remains to be seen, but at least it appears to be starting from a strong foundation.