Craft beer bars are one of Houston's hottest trends with multiple spots in neighborhoods all over the city serving a mix of locally brewed beers and out of town favorites. The success of that trend is behind Beer Market Co, which is coming soon to the space on Studemont formerly home to Texadelphia and Terlingua Border Cafe.
Envisioned as a come as you are neighborhood bar for the apartment-dwelling young professionals of Memorial Heights and Rice Military, Beer Market Co is the latest project from the group that operates 3rd Floor, Pub Fiction and Celtic Gardens in Midtown and CRISP in the Heights.
Both CRISP and 3rd Floor provide the rough template for Beer Market Co; a neighborhood bar with good food that's slightly more grown-up than some of the group's other properties. Partner Fidan Baca describes the menu as Modern American and adds that they're still finalizing specific dishes. Lunch, dinner, weekend brunch and late night options will all be available.
The beer, on the other hand, is pretty locked in. Drinkers can choose from 24 taps or a "beer vault" with 365 different beers. "One for everyday of the year," Baca observes. They're still finalizing the selection, but Baca promises that local beers will have a big part in the selection of both draft and bottle.
Inside, the design follows several popular motifs with reclaimed wood walls, Edison bulbs and stained concrete floors. Over 20 TVs hang from walls and ceilings; they'll show mostly sports but occasionally other programming. The owners are aiming for a "cozy" feel.
Baca is particularly excited about the patio, which will be dog friendly. He notes that so many of the local residents are dog owners and said the ownership group wanted to provide a place people can hang out with their pooches.
At all of the concepts, Baca says they're always asking their customers for feedback on how to improve. Beer Market will have a month-long soft opening to work on any bugs. "We're good at listening to people," Baca says. "If people don't like something, we'll change it."