Snooze in the woodlands

Wildly popular brunch spot Snooze announces opening date in The Woodlands

Wildly popular brunch spot Snooze announces Woodlands opening date

Snooze sweet potato pancakes
Sweet potato pancakes arrive in The Woodlands on March 20.  Photo by George Lange

Brunch fans in The Woodlands will soon have an appealing new option. Snooze: An AM Eatery announced its seventh Houston-area location will open in the suburb on March 20. 

Originally announced in October, the new location at 2415 Research Forest Dr. will be the Houston area's seventh Snooze, which is pretty stunning considering the first one opened in Montrose in the summer of 2016. Since then, the restaurant has added outposts in Katy, Town & Country, The Heights, Webster, and near the Galleria. At 4,400 square feet, the location will be among the largest Snoozes.

Credit the Denver-based restaurant for knowing what people want. Built around the concept of a modern diner, the menu features updated takes on classic brunch fare. Snooze also gives diners choices by offering pancake flights (diners choice of up to three different options) and Benedict duos. Diners may opt for any of the usual juices or coffee, but a full menu of creative cocktails helps enhance the brunch vibe. Instagram-friendly presentations and a cheerful staff have also helped it win fans, some of whom wait up to two hours on the weekends for a table.

Every time a new Snooze opens, the restaurant hosts three days of invite-only practice service that also raises funds for local charities. For The Woodlands opening, the restaurant has selected We See Abilities, Lone Star Animal Welfare League, and The Woodlands Green.

Fans of the restaurant's existing locations may want to plan for a visit for March 5. Snooze will celebrate Fat Tuesday, which is also National Pancake Day, by featuring six special pancakes from prior menus, including the Strawberry Fields Forever (fresh strawberries, strawberry-honey sauce, candied almonds), the Coffee 'N Donuts (maple donut glaze, crushed pecans, espresso cream), and the Vermonter (fresh blueberries, maple syrup, lavender butter).