With competition picking up from arch-rival neighboring Twin Peaks, pioneering breastaurant chain Hooters unveiled a new look this week at its branch on Kirby, offering up a contemporary version of its trademark wood-paneled-basement decor.
The revamped Houston location will serve as a prototype for other outposts across the nation.
Fans will be comforted to know that the hot wings and degrading staff uniforms are not affected by the changes.
Gone are the water-stained ceilings tiles. Gone are the neon beer signs. Gone are the red vinyl-padded stools . . . This is a 21st-century Hooters, people, and that means high ceilings, exposed ductwork and swiveling high-back seats.
Fans of the "delightfully tacky, yet unrefined" restaurant will be comforted to know that the hot wings and degrading staff uniforms are not affected by the changes.
Also remaining is the automotive-themed wall art, which has been updated with a series of faux road signs cautioning about "Hooters at play" and "Bumps."
"[Customers] are celebrating this remodel as the ideal environment to kick-back and relax after work, get together to watch their favorite sports team and enjoy a delicious meal with their family," Hooters chief marketing officer Dave Henninger said in a statement, reminding everyone of the breastaurant's family-friendly atmosphere.
An official grand unveiling is scheduled from 4 to 7 p.m. on Wednesday. Dubbed "The Sip n’ See VIP Party," the event will include 2013 Hooters Girl of the Year Rachel Fashing, who will sign autographs.