Getting Upscale

New luxury movie theater to open in River Oaks: Wine list & ninja waiters part of the pampering

New luxury movie theater to open in River Oaks: Wine list & ninja waiters part of the pampering

new theater, River Oaks, iPic Theaters
iPic Entertainment promises to deliver an altogether different moviegoing experience in an environment marked by "iconic design and contemporary luxury."  Photo courtesy of PRNewsFoto/iPic Entertainment

Even before teardown has begun on the future site of River Oaks District, its upscale tenants continue to emerge. iPic Entertainment, a Florida-based theater company, revealed on Monday that it has signed a lease to build a 560-seat "luxury movie theater" in OliverMcMillan's mixed-use development. 

Eight auditoriums will offer seating from between 50 to 90 guests each, and the iPic concept promises to deliver an altogether different moviegoing experience in an escapist environment marked by "iconic design and contemporary luxury."

Concession offerings include an extensive wine list, a chef-prepared grab and go food selection from Tanzy Express and an exclusive bar by the name of Salt Lounge.  

Guests can pick between Premium seating (large, plush leather seats with an option to carry in your food and drink) or Premium Plus seating ("reclining, oversized chairs" with pillows, blankets and "individual service-call buttons that summon ninja-like servers"), and reserve spots ahead of time.

A video tour points out all of these luxuries, but not so much about the actual films you can expect to see there. We'll find out more when the River Oaks District theater — iPic Entertainment's third in Texas — opens in 2014.