Billy Reid just isn't a mall type of guy. The Florence, Ala.-based designer who is a big hit among the fashion set in New York has decided to relocate his Houston store from The Galleria to a bungalow near the corner of Westheimer and Kirby.
The house, a former antique store next door to Chuy's, is currently undergoing renovation with a planned opening next month. The Dallas-based architecture firm Drose Raney designed the new Houston store as well as a store in Atlanta that opens in April. (The Atlanta location marks the seventh store for Reid.)
Both stores are expected to reflect Reid's sensibilities, combining Southern gentility with a modern edge. His Galleria location was homey, with heirloom photographs, salvaged wood and vintage furniture. The new 2,500-square-foot store will reflect those traits in a real house as a press release explained:
As a company, Billy Reid has been moving away from mall locations over the last couple of years. Being out of the malls and in more free-standing locations develops more of the hospitality component of the brand is known for, which has really helped build stronger relationships with customers."
Reid will unveil his fall 2012 collection at Mercedes-Benz Fashion Week Friday night at a studio in New York. In 2010, Reid won two prestigious fashion awards, the Council of Fashion Designers Association/Vogue Fashion Fund Award and the CFDA/GQ Best New Menswear Designer in America.
The Houston store will carry the full range of Reid's designs, including men's, women's and accessories collections as well as exclusive in-store merchandise.
The intersection of Westheimer and Kirby is experiencing a retail renassiance, with the venerable Tootsies and menswear stores Q Custom Clothier and Rye 51 at West Ave and the new Sam & Lilli from the owners of 310 Rosemont on the way. Across the street, Sloan/Hall is expanding its store into the location previous occupied by Riaro hair salon.
In the weeks preceeding its relocation, Billy Reid is holding a moving sale at its Galleria location.