If you ever wanted a personalized license plate to show your city pride, your home team affiliation or your vehicular obsession, now's the time to start saving your pennies: MyPlates is offering all of the above at The Great Plate Auction 2013.
Bidders will battle it out for 10 highly sought-after license plates on Jan. 25 as part of the Houston Auto Show, which will take over the Reliant Center from Jan. 23 to Jan. 27.
The up-for-grabs tins include local gems "HOUSTON," "DYNAMO," "ROCKETS" and "TEXAN5" alongside auto-centric terminology like "MAYBACH," "BENTLEY," "BOXSTER," "CARRERA," "PHANTOM" and "INDY CAR."
The most expensive plate ever auctioned in Texas to-date was "FERRARI," which sold for $15,000.
High bidders will own their personalized plates for 10 years and will get first dibs on renewing them — or they can sell their plate for big bucks, perhaps once the Texans bring home a Super Bowl title for example.
The most expensive plate ever auctioned in Texas to-date was "FERRARI," which sold for $15,000 at the first Great Plate Auction in Jan. 2011. A "COWBOYS" plate came in second that year, going to one obsessed fan for $11,500.
"As anyone who has been to Reliant Stadium can attest, we have the most loyal and passionate fans in the NFL," Houston Texans president Jamey Rootes said. "MyPlates gives Texans fans the ability to display that passion for the world to see every day on the road, and one lucky Texans fan will be able to leave no doubt who their favorite team is when they win the TEXAN5 plate."
This year's listing won't be the only permutation of the team name on the road — "TEX4NS" sold for $1,000 in 2011 — but it does support a good cause. Proceeds from the sale of the plate will benefit Texas' general revenue fund and the Houston Texans Foundation, which empowers the next generation through education, character development and health programs.
Proceeds from other auction items will also go to the State's general revenue fund and selected charities. Only three of the 10 have reserve prices, so the rest (including the covetable "TEXAN5" plate) will go to whoever makes the highest bid.
Those interested must register for the event in advance; check-in begins at 4 p.m. on Jan. 25 and the auction begins at 7 p.m.