In a time when everything from groceries to grooming for pets can be ordered from your phone and delivered directly to your doorstep, it was about time for one of life’s most important services to follow suit.
In-home hair styling.
That’s right. Let’s talk about what really matters. Especially when it’s 120 percent humidity outside and you’re rushing just to get to the gala, anniversary dinner or big meeting in time.
Thank goodness then for Pageboy visionaries Lauren Taft and Libby Cagle, who have assembled a team of talented (and thoroughly background checked) stylists to make house calls. Download the app, choose from among eight set styles ranging from the Smooth + Sleek or the Fishtail or the customized Yours Truly, choose the date and time and your Pageboy service is set.
“All of our stylists know the city and the traffic, so they bring the convenience to your home. It save so much time,” Taft said. “You can work, answer emails or just not deal with traffic. It’s an amazing experience.”
The stylist team requests clients have clean, wet/damp hair before they arrive. The blowouts generally take 35 to 40 minutes to complete and costs $65.
Blowouts aren’t the only beauty option Pageboy is serving to clients inside and out of The Loop. The duo is adding makeup application after the first of the year and eventually adding mani/pedis and spray tans.
“We are slowing adding services. A lot of our stylists also have makeup backgrounds, so it’s a good fit,” Taft said.
It’s clearly an idea whose time has come. The beGlammed app launched in select cities across the United States, including Houston, offering in-home blowouts and makeup application for a night out or a bridal party.
Since the September launch, the Pageboy app has become a popular download and Taft said it’s popular for women wanting a blowout in their kitchen or for a Girl’s Night Out adorably found under the Primp My Event tab on the app.