A year or so ago, Gordon Taylor had thousands of college students using his rideshare app focused on roadtrips, Croozen, across almost 20 universities in the United States. But, as the company grew to the general population, he realized his concept wasn't sustainable for a wider range of people.
First of all, the average Houstonian doesn't drive across Texas too frequently. And, if they do, they look to busses, planes, or driving themselves, Taylor says. Plus, Americans are very conditioned to fear rides from strangers.
"There are successful platforms in Europe that were doing this, but Americans are so different in terms of cultures," he says.
Six months ago, Taylor, along with his brother, Joshua, decided to pivot his travel company and relaunch it as Guzo — "melkam guzo" means "have a great trip" in Ethiopia.
"One of the things that got Gordan and I excited in the beginning of Croozen was just the idea of someone else in the car with you and that shared experience," Joshua Taylor says. "Looking past that, just being focused on the car was hindering us. Let's divorce the car and focus on travel as a whole."
Guzo is a collaborative social network that will be a one-stop platform for experiencing and planning travel. Users can register to the app and connect with friends, acquaintances, and even strangers to solicit ideas for different vacation spots. Rather than spread across apps like text message, Google Docs, Instagram, and Pinterest, for example, you can have all your ideas right in one app. The brothers asked their friends, family, and previous Croozen users to see what they'd want from a travel app, and that played into how they designed Guzo.
The new app will launch January 29 at a party at City Hall from 1:30 pm to 3:30 pm. The mayor has even declared it Guzo Day. Both native Houstonians, the Taylor brothers say Guzo will focus solely on travel in Houston at first, but they will branch out to other cities, states, and international destinations down the road.
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