HTX Comforts of Home 2013
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Neon Persian rugs? Believe it — it's all part of catering to younger, hipper home owners

Neon Persian rugs? Believe it — younger, hipper home owners live bold

Abrahams Rugs rug shop at Houston Decorative Center October 2013
Abraham's Oriental Rugs showroom in the Decorative Center Houston features two of the bold over-dyed rugs. Photo by Shelby Hodge
Abrahams Rugs neon blue rug in contemporary home in Memorial area
The Persian rug from Abraham's Oriental Rugs is over-dyed to give the brilliant blue coloration. Photo courtesy of Abrahams Rugs
News_Houston Symphony_Opening Night Gala_Sept. 2011_Omana Abraham_Sam Abraham
Omana and Sam Abraham are proprietors of the oriental rug business bearing their name. Omana Abraham , Sam Abraham Photo by © Michelle Watson/CatchLightGroup.com
Abrahams Rugs rug shop at Houston Decorative Center October 2013
Abrahams Rugs neon blue rug in contemporary home in Memorial area
News_Houston Symphony_Opening Night Gala_Sept. 2011_Omana Abraham_Sam Abraham

Even dealers of fine Persian carpets are feeling the pressure to keep up with the changing tastes of a youthful clientele. Just ask Sam Abraham, proprietor of Abraham's Oriental Rugs.

With a desire for a more contemporary look, clients have inspired Abraham to offer over-dyed antique Persian rugs. He selects Kashan rugs, circa 1880, typically woven in pale colors, and has the color removed at workshops in Turkey and then "over dyed" in brilliant, eclectic colors that some would describe as neon. Costs range from $5,000 to $15,000.

In his showroom at the Decorative Center Houston, carpets in bright bold blue and a dazzling magenta welcome guests.

Abraham says that you can see several of these contemporary style antique rugs in the new Dress for Success headquarters and in the lobby of the BBVA Compass Bank in River Oaks.