As a thank you to riders using its service, Uber has been offering lucky Houstonians free gifts and a variety of unique holiday experiences daily as part of its "12 Days of Christmas" promotion.
But it will be hard for the transportation network company to top its "Seventh Day of Christmas" promotion Thursday when it partnered with River Oaks District to deliver 20 luxe designer handbags to Uber users who opened the app between 1 and 3 pm and clicked on the word Handbags on the bottom of the screen.
Uber declined to release the number of people who opened the app during the two-hour period, but several designer handbag lovers in the CultureMap office were unable to get through and were continually encouraged to be patient.
As these photos show, the winners, who were randomly selected, were over the moon to receive designer bags from such River Oaks District tenants as Tom Ford, Dolce & Gabbana, Giuseppe Zanotti, Dior, Roberto Cavalli, Stella McCartney, Etro and St. Nicola.
Thus far, Uber has gifted selected users with such perks as ugly Christmas sweaters, a two-night staycation at the Hotel Derek, a $1,000 shopping spree at Saks Fifth Avenue, a pop-up dinner at Hugo's and holiday tunes performed live by The Suffers.
There are five days left in the promotion, which ends December 15. Here's how it works:
- Uber Houston riders receive the daily surprise via email or social media (Twitter: @uber_houston; Instagram: @uber_houston)
- Open the Uber app during the designated time or follow the directions shared online / via email
- And hope to be selected!