the sil in h-town

L.A.-based fashion curator Natalie Bloomingdale brings the stuff she loves to Houston

L.A.-based fashion curator brings the stuff she loves to Houston

Natalie Bloomingdale The SIL Pop Up
Bloomingdale loves Tish Cox for holiday looks. Photo courtesy of The SIL
Natalie Bloomingdale The SIL Pop Up
Statement earrings from Cassandra Collections really pop. Photo courtesy of The SIL
Natalie Bloomingdale The SIL Pop Up
Elevate your office apparel with elegant pieces from Keehn Deutch. Photo courtesy of The SIL
Natalie Bloomingdale The SIL Pop Up
Lined in vintage Hermes silk, this silver fox scarf from Chasseur NYC will have passerbys asking questions. Photo courtesy of The SIL
Natalie Bloomingdale The SIL Pop Up
Hayden Lasher's classic top handle bags are an effortless addition to your handbag collection. Photo courtesy of The SIL
Natalie Bloomingdale The SIL Pop Up
Natalie Bloomingdale The SIL Pop Up
Natalie Bloomingdale The SIL Pop Up
Natalie Bloomingdale The SIL Pop Up
Natalie Bloomingdale The SIL Pop Up

In a world of mass production in the fashion industry, Natalie Bloomingdale recognizes a need for independent designers to have a platform of their own. 

Bloomingdale, co-owner of a fashion public relations firm based in Los Angeles, is celebrating her first-ever Houston trunk show at Paloma & Co through Thursday, November 21 from 10 am to 5 pm.

She might best be known for her site, The SIL — “Stuff I Love,” which was created in 2017 specifically to give Cox an online platform so she could tell women where to shop the label. Since launching, the curated e-commerce site has organically grown.

“The whole point of the site is to shop for pieces you can’t find anywhere else on the internet,” Bloomingdale tells CultureMap. The SIL has quickly become a destination for exclusive, unique, hard-to-find, investment pieces, launched with Texas designers, including Houston-based handbag designer Hayden Lasher, and Austin-based jewelry line Cassandra Collections.

Bloomingdale (who is married to a grandson of the late Alfred Bloomingdale) says she’s excited to introduce Los Angeles-based Ready-to-Wear line Keehn Deutch to Houston.

“The two women behind Keehn Deutch have an incredible eye for detail and they have an amazing ability to source the most amazing, luxurious fabrics,” she says. “Their silhouettes are some of my favorites.”

At the affair, expect to shop statement earrings from Cassandra Collections, hand-loomed kaftans and tunics from Sue Sartor, Ready-to-Wear from Keehn Deutch, chic top handle bags from Hayden Lasher, a great grand-niece of Henri Bendel, and elevated daywear from Tish Cox. And, of course, mix and mingle with the designers and Bloomingdale herself.

---

Bloomingdale appears at Palomo & Co, 2705 Bammel Ln. through Thursday, November 21.