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Bulgari showcases luxe watch collection in special traveling display

Bulgari showcases luxe watch collection in special traveling display

Bulgari Serpenti jeweled watch at Zadok
Bulgari Serpenti high jewelry watch with spiral bracelet set with diamonds and emeralds. Photo courtesy of Bulgari
Bulgari Diva's Dream jeweled watch at Zadok
Bulgari Divas' Dream watch set with diamonds and other precious gemstones. Photo courtesy of Bulgari
Bulgari Octo Finissimo men's watch
Bulgari Octo Finissimo Minute Repeater watch, introduced this year, is touted as the world's thinnest.  Photo courtesy of Bulgari
Bulgari Color of Time jumping hour and retrograe minutes watch at Zadok
Bulgari Color of Time Berries watch with jumping hour and retrograde minutes set with brilliant-cut diamonds and colored gemstones. Photo courtesy of Bulgari
Bulgari Serpenti high jewelry watch at Zadok
 Bulgari Serpenti high jewelry watch with double-spiral bracelet in 18-k pink gold set with brilliant-cut and marquise-cut diamonds and emerald eyes. Photo courtesy of Bulgari
Bulgari Color of Time watch at Zadok
Bulgari Color of Time MVSA watch set with diamonds, amethysts, and mother-of-pearl. Photo courtesy of Bulgari
Bulgari Serpenti jeweled watch at Zadok
Bulgari Diva's Dream jeweled watch at Zadok
Bulgari Octo Finissimo men's watch
Bulgari Color of Time jumping hour and retrograe minutes watch at Zadok
Bulgari Serpenti high jewelry watch at Zadok
Bulgari Color of Time watch at Zadok

Bulgari has long been known for creating glamorous jewelry for the rich and famous. When filming Cleopatra in Rome in the early 1960s, Richard Burton once remarked about his affair with Elizabeth Taylor, “I introduced her to beer, and she introduced me to Bulgari.”

Burton also joked that Bulgari was the only word Taylor knew in Italian. And she talked about shopping for jewelry with him at the flagship Rome store, once telling The New York Times, "I used to get so excited, I would jump on top of him and practically make love to him in Bulgari.”

Now, the Italian luxury brand is turning its attention to timepieces with the same gusto that it continues to apply to jewelry, combining the precision of Swiss watchmaking with the flair of Italian design. As a Bulgari representative explained, "Anyone can find the time on a phone. There's an element of art on a person's wrist. Timepieces can identify your personal style."

The Bulgari high jewelry watch collection ranges from the distinctive Serpenti, featuring a coiled serpent bracelet with the watch dial concealed in a jeweled head, to the Divas'  Dream, bursting with diamonds, emeralds, and other precious gemstones resembling Roman mosaic patterns of the tiles at the ancient Baths of Caracalla.

Another impressive grouping is the Color of Time collection, with gemstones arranged in the geometric harmony of a luxurious Italian garden. 

Also included is the most recent addition, the masterly crafted Octo Finissimo Ultra-Thin Automatique men's watch, which is touted as the world's thinnest timepiece.

The brand selected 25 of its most glamorous and distinctive watches to put on display at Zadok Jewelers through Monday in a museum-like exhibition under glass. Prices range from $3,800 to $250,000, but its also okay to admire the gorgeous timepieces and dream.